Abyss
Abyss by Abby: Bold Glamour for the Spotlight Origins Founded in 2009 by Australian designer Abby Kheir, Abyss by Abby emerged from her desire to create the perfect party dresses for her stores. Drawing inspiration from her global travels and keen fashion sense, Kheir launched the label to offer designs that highlight the beauty of the […]
Base Range
Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]
Aje World
Aje: Bold Australian Style with a Global Appeal Origins and Founding Aje (pronounced “age”) was co-founded in 2008 by Adrian Norris and Edwina Forest, two Australians with a shared vision of creating fashion that bridges the gap between coastal ease and urban sophistication. Drawing inspiration from Australia’s natural landscapes and artistic heritage, Aje has become synonymous with bold, […]
KNWLS
KNWLS: Subversive Femininity Reimagined Origins KNWLS was founded in 2017 by Charlotte Knowles and Alexandre Arsenault, both graduates of Central Saint Martins.Initially launched under the name “Charlotte Knowles,” the brand rebranded to “KNWLS” in 2021 to reflect its evolution into a collaborative studio practice and its ambition to establish itself as a luxury fashion house. […]
Lisa say Gah
Lisa Says Gah: A Playful Celebration of Individual Style Origins and Founding Lisa Says Gah was founded in 2014 by Lisa Bühler, a former fashion buyer based in San Francisco. Frustrated by the lack of diversity and originality in the fast-fashion industry, Bühler launched Lisa Says Gah as a response to the overwhelming sameness in mainstream fashion. The brand began […]
Retrofete
Retrofête: Dazzling Glamour with a Vintage Twist Origins and Founding Retrofête was founded in 2018 by Ohad Seroya and Aviad Klin, two fashion entrepreneurs with a vision to create a brand that celebrates opulence, femininity, and party-ready fashion. Based in New York City, the brand draws inspiration from the glamour of the disco era, blending vintage aesthetics with modern silhouettes to create statement pieces designed […]
Natori
Natori: East-Meets-West Elegance in Luxury Fashion Origins and Founding Natori was founded in 1977 by Josie Natori, a former Wall Street executive turned fashion visionary. Born in the Philippines, Natori sought to create a brand that merged Eastern artistry with Western sensibilities, bringing luxury, craftsmanship, and cultural heritage to the world of lingerie, sleepwear, and ready-to-wear fashion. What started as a single embroidered nightgown inspired […]
Minnow
Minnow: Elevated Swimwear and Coastal-Inspired Style for the Whole Family Origins and Founding Minnow was founded in 2016 by Morgan Smith, a Southern California native with a passion for creating timeless, coastal-inspired swimwear for children and families. Drawing inspiration from her own family and life by the sea, Smith envisioned a brand that celebrates simplicity, quality, and playful elegance. Now based in Charleston, South […]
The Frankie Shop
Minimalism with Muscle: The Frankie Shop’s Quiet Power Origins Founded in 2014 by Parisian journalist-turned-entrepreneur Gaëlle Drevet, The Frankie Shop began as a boutique in New York’s Lower East Side. Drevet, seeking minimalist, well-tailored pieces at accessible prices, created a brand that quickly resonated with fashion enthusiasts. The name “Frankie” was chosen for its gender-neutral appeal, reflecting […]
Peserico
