Aviator Nation
Aviator Nation: Vintage Vibes and California Cool Origins and Founding Aviator Nation was founded in 2006 by Paige Mycoskie, a Texas-born designer and entrepreneur, in Venice Beach, California. Inspired by her love of 1970s surf culture and vintage fashion, Mycoskie began creating hand-stitched hoodies and sweatpants that reflected a laid-back, nostalgic aesthetic. What started as a passion project quickly evolved into […]
Moncler
Alpine to Avant-Garde: Moncler’s Luxury Outerwear Legacy Origins and Founding Moncler was founded in 1952 in Monestier-de-Clermont, a mountain village in France, as a manufacturer of alpine gear and quilted sleeping bags. The brand transitioned into high-performance ski wear and down jackets, becoming a staple in the wardrobes of explorers and Olympians. Its pivot to […]
Alo Yoga
Alo Yoga: The Intersection of Activewear and Everyday Luxury Origins and Founding Alo Yoga was founded in 2007 in Los Angeles, California, by Danny Harris and Marco DeGeorge, with a mission to create high-quality, performance-driven activewear that could seamlessly transition from the studio to the street. The brand name “Alo” stands for Air, Land, and Ocean, reflecting its founders’ commitment to creating clothing that inspires […]
Derek Rose
Derek Rose: Timeless Luxury for Life’s Relaxing Moments Origins and Founding Derek Rose was established in 1926 in London, England, by Jack Lewis Rose, who sought to create premium sleepwear and loungewear that celebrated relaxation and elegance. Named after Jack’s son, Derek, the brand has remained a family-run business for nearly a century, dedicated to providing luxurious essentials for comfort and leisure. With a legacy of […]
DSquared2
DSquared2: A Bold Fusion of Canadian Roots and Italian Craftsmanship Origins and Founding DSquared2 was founded in 1995 by twin brothers Dean and Dan Caten, Canadian-born designers who honed their craft at the Parsons School of Design in New York. After gaining experience working for major fashion brands, the Catens moved to Milan, where they launched their own label. Their debut […]
Skims
Skims: Redefining Modern Shapewear and Inclusive Fashion Origins and Founding Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus […]
Bather
Surf-Rooted, City-Ready: Bather’s Modern Swimwear Edge Origins and Founding Bather was founded in 2013 by Kyle Kaminsky in Toronto, Canada, with the goal of creating functional yet stylish swimwear that didn’t compromise on aesthetic. Starting from a small studio, Kaminsky set out to bridge the gap between laid-back surf culture and modern streetwear, offering trunks […]
Roark
Built for the Journey: Roark’s Rugged Style Philosophy Origins and Founding Roark was founded in 2010 in Laguna Beach, California by Ryan Hitzel. What began as a surf and travel-inspired storytelling project turned into a full-fledged adventure lifestyle brand—offering rugged, utilitarian menswear and gear built for movement, spontaneity, and the road less traveled. With each […]
Percival Clo
Percival: British Menswear Redefined with Subtle Sophistication Origins and Founding Percival was founded in 2010 in London, England, by a group of friends passionate about creating menswear that balances tradition with modernity. The brand’s mission is to design classic, timeless staples with unique twists, offering an alternative to fast fashion while emphasizing quality craftsmanship and playful creativity. Taking its name from Sir Percival, a knight […]
Alexander Wang
Alexander Wang: A Fusion of Urban Edge and Modern Luxury Origins Born on December 26, 1983, in San Francisco, California, to Taiwanese-American parents, Alexander Wang displayed an early passion for fashion. At 15, he attended a summer design program at Central Saint Martins in London. At 18, he moved to New York City to study at the Parsons School of Design but left […]