Rock ‘n' Roll with Parisian Attitude: Zadig & Voltaire
Origins and Founding
Zadig & Voltaire was founded in 1997 by Thierry Gillier, grandson of Lacoste’s co-founder. Named after a Voltaire novella, the brand launched with a distinctly rebellious spirit—blending literary inspiration with modern rock ‘n' roll style. From the start, Zadig & Voltaire positioned itself as the ultimate “cool girl” label: French, edgy, and effortlessly undone.
Ownership and Leadership
Thierry Gillier remains at the helm of the brand as CEO and creative director. Zadig & Voltaire operates over 350 stores worldwide and remains one of France’s most globally visible contemporary labels. Its collections span womenswear, menswear, accessories, and fine fragrance.
Aesthetic and Design Language
Zadig & Voltaire is cool, gritty, and subtly luxe. The brand is known for slouchy cashmere knits, embellished boots, military-inspired jackets, and silk slip dresses paired with leather biker pieces. The color palette is often monochrome with injections of red or metallics, and signature motifs include skulls, wings, and slogans like “Girls Can Do Anything.” The vibe is part Parisian model-off-duty, part rockstar backstage, always with a tomboy edge.
Notable Pieces
- Rock Bags – Studded leather crossbody bags with a wing motif and double zipper detail.
- Cashmere Pullovers – Relaxed-fit sweaters with distressed hems or metallic lettering.
- Military Jackets – Structured outerwear with patches, embroidery, or sequin shoulder panels.
- Biker Boots & Booties – Chunky-soled, zip-detail boots that pair with both dresses and denim.
- Graphic Tees – Washed, vintage-inspired tees with French slogans and grunge references.
Famous Fans
- Kate Moss
- Dua Lipa
- Hailey Beiber
- Vanessa Paradis
- Sofia Richie
The Future
Zadig & Voltaire continues to grow its presence in the U.S., China, and the Middle East while evolving its eco-forward initiatives, including recycled cashmere and vegan leather. With more digital exclusives, edgy collaborations, and gender-fluid collections on the horizon, the brand remains a go-to for everyday rebellion with designer polish.
Q&A
How do you pronounce “Zadig & Voltaire”?
“Zah-deeg and Vol-tair.”
Who founded Zadig & Voltaire, and when?
Thierry Gillier, in 1997, Paris.
What does the name mean?
“Zadig” references Voltaire’s novel Zadig. The brand nods to French literary heritage.
What is Zadig & Voltaire known for?
Rock-chic basics: cashmere, silk slips, leather jackets, boots, and studded bags.
Signature bags to know?
Rock and Rocky clutches, Sunny tote, and Le Cecilia shoulder bag.
What’s the wing logo about?
It signals the brand’s rock spirit. You’ll see wings on bags and tees.
Are the cashmere sweaters good quality?
Yes. They feel soft and light. They layer well year-round.
How should I wash Zadig cashmere?
Hand wash cold or delicate cycle in a mesh bag. Lay flat to dry.
Do the clothes run true to size?
French sizing runs slim. Size up for ease or layering.
Are the leather jackets real leather?
Yes. Mostly lambskin. Expect a soft hand and quick break-in.
Are the boots comfortable?
After a short break-in, yes. Add insoles for long days.
What sneakers are popular?
ZV1747. The number nods to the year Voltaire published Zadig.
Is Zadig & Voltaire worth it?
If you want edgy staples with luxe materials, yes.
Does the brand make fragrances?
Yes. This Is Her! and This Is Him! lead the line.
Where are items made?
Across Europe and Asia, by category. Check each garment label.
How do I spot a fake Rock bag?
Inspect wing hardware, stitching, zippers, and logo placement. Buy from trusted sources.
Do the silk slips show through?
Light colors can. Wear nude, seamless layers or a slip.
How do I care for silk pieces?
Steam lightly. Dry clean or hand wash cold if allowed.
Does Zadig & Voltaire go on sale?
Yes. Seasonal colors and prints discount first.
Best first purchase?
A cashmere V-neck, a Rock bag, or a lambskin biker jacket.
How do I style it for work?
Silk slip with a blazer. Or cashmere knit with tailored trousers.
What’s the vibe in one line?
Parisian ease with a rock edge—casual, sharp, and confident.
