Dream Steps: YUME YUME’s Sculptural Footwear Fantasy
Origins
Founded in 2018 by Dutch designers Eva Korsten and Dave Hendriks, YUME YUME is an Amsterdam-based footwear brand that draws inspiration from Japanese culture, modern art, and architecture. The name “YUME YUME” translates to “dream” in Japanese, encapsulating the brand's vision of creating fantastical and forward-thinking designs.
Ownership
YUME YUME operates as an independent label under the creative direction of its founders, Korsten and Hendriks. Their collaborative approach ensures that the brand remains true to its artistic and innovative roots.
Aesthetic
YUME YUME is renowned for its fusion of traditional Japanese design elements with contemporary, avant-garde aesthetics. The brand's creations often feature bold silhouettes, innovative materials, and a monochromatic palette, resulting in a distinct look that blurs the lines between fashion and art.
Signature Pieces
- Tyre Slide: Inspired by folded bicycle tires, this sandal features puffy straps and a zig-zag outsole, exemplifying the brand's commitment to innovative design.
- Love Heel: A sculptural heel in the shape of a heart, combining playful design with wearable art.
- Fisherman Boot: A modern take on traditional footwear, crafted with sustainable materials and a focus on comfort.
- Camp Shoe: Designed for post-hike relaxation, this shoe offers a blend of functionality and style, featuring a puffy lining and lightweight outsole.
Legacy
Since its inception, YUME YUME has been at the forefront of sustainable fashion, challenging industry norms and pushing the boundaries of design. The brand's commitment to ethical practices and innovative materials has garnered a dedicated following among those seeking fashion that aligns with their values.
Famous Fans
YUME YUME's distinctive designs have attracted a host of celebrity admirers, including:
- Bella Hadid
- Lil Nas X
- FKA Twigs
- Suga (BTS)
- Nicki Minaj
- Miley Cyrus
The Future
Looking ahead, YUME YUME continues to innovate with sustainable practices and expand its global presence. The brand remains committed to creating pieces that empower individuals and redefine modern fashion through the lens of environmental consciousness.
