Versace

Origins and Founding

Versace, officially known as Gianni Versace S.r.l., is an Italian luxury fashion brand founded in 1978 by Gianni Versace. Born in Reggio Calabria, Italy, Gianni distinguished himself with innovative designs and a unique ability to combine classical art with contemporary fashion. His first boutique opened on Via della Spiga in Milan, marking the start of what would grow into one of the most celebrated fashion houses in history.

Ownership and Leadership

After the tragic assassination of Gianni Versace in 1997, the brand entered a period of transformation. His sister, Donatella Versace, assumed the role of chief creative officer, becoming the face and creative force behind the label. Donatella preserved her brother’s bold aesthetic while modernizing it for new audiences. In 2018, the Versace brand was acquired by Michael Kors Holdings Limited (now Capri Holdings) in a deal worth $2.1 billion, solidifying its global prominence in the luxury market.

Notable Events

Versace has been at the center of many headline-grabbing moments. One of the most iconic came in 1994 when Elizabeth Hurley wore the famous “safety-pin dress” to the Four Weddings and a Funeral premiere, turning her into an overnight sensation. Another unforgettable moment occurred in 2000, when Jennifer Lopez wore the plunging green jungle-print dress at the Grammy Awards. The dress was so popular it inspired the creation of Google Images due to the massive surge in online searches.

Signature Aesthetic and Notable Pieces

Versace is synonymous with opulence and boldness. The Medusa head logo, inspired by Greek mythology, embodies the brand’s seductive and powerful appeal. The label is known for its vibrant colors, intricate Baroque prints, and luxurious materials. Notable pieces include the iconic safety-pin dress, the jungle-print designs, and the shimmering chainmail dresses that frequently appear on red carpets. Additionally, the Atelier Versace line offers haute couture creations that are renowned for their extravagance and craftsmanship.

Famous Fans and Cultural Impact

Versace’s allure has attracted a star-studded clientele. Music legends like Elton John, Madonna, and Lady Gaga have consistently showcased the brand in their performances and appearances. In film, Angelina Jolie’s elegant Oscar dress in 2012 brought widespread acclaim. Sports stars such as Cristiano Ronaldo and pop culture figures like Kim Kardashianalso count themselves among the brand’s devoted fans. The brand’s presence in media, from music videos to television, has further cemented its cultural significance.

Legacy and Influence

Gianni Versace revolutionized fashion by integrating art, music, and celebrity culture into his brand’s DNA. His work with supermodels like Naomi Campbell, Cindy Crawford, and Claudia Schiffer in the 1990s defined the era of the “supermodel.” Versace’s legacy extends beyond fashion into popular culture, exemplified by the FX series The Assassination of Gianni Versace: American Crime Story, which explored his life and enduring impact.
Today, Versace remains a symbol of glamour and individuality under Donatella’s creative leadership, continuing to captivate fashion enthusiasts and inspire the industry worldwide.