Tropic of C: Sustainable Swimwear with a Timeless Appeal
Origins and Founding
Tropic of C was founded in 2018 by Candice Swanepoel, the South African supermodel best known for her work with Victoria’s Secret. Inspired by her global travels, Swanepoel envisioned a swimwear brand that combined timeless, minimal designs with sustainability. Tropic of C reflects her deep connection to nature and her passion for empowering women through clothing that is both beautiful and functional.
Ownership and Leadership
Candice Swanepoel remains the creative force behind Tropic of C, overseeing the brand’s designs and ensuring its commitment to eco-conscious practices. Swanepoel’s vision extends beyond fashion to include ethical production, working with artisans and manufacturers who share her dedication to protecting the environment.
Aesthetic and Notable Pieces
Tropic of C’s aesthetic is rooted in retro-inspired designs, featuring high-cut silhouettes, earthy color palettes, and elegant simplicity. The brand emphasizes classic styles that transcend trends, making its pieces versatile and enduring.
Signature items include the Praia one-piece, a sleek swimsuit with flattering lines that has become a staple of the collection, and the C bralette bikini top, known for its minimal yet supportive design. The brand often incorporates subtle details such as ruching, ribbed textures, and clean lines to enhance the appeal of its swimwear.
Beyond swimwear, Tropic of C has expanded to include beachwear and resort pieces like wrap skirts, cropped tops, and linen cover-ups, creating a cohesive wardrobe for sun-soaked destinations.
Legacy and Influence
Tropic of C has redefined the swimwear industry by proving that sustainability and luxury can coexist. Its use of eco-friendly materials, including recycled fabrics and biodegradable packaging, has set a new standard for environmentally conscious fashion. By combining sustainability with timeless design, the brand has inspired other swimwear labels to adopt similar practices.
The brand’s focus on empowering women extends to its campaigns, which celebrate diverse body types and highlight the beauty of natural landscapes. Tropic of C has created a loyal following of customers who value both style and substance in their fashion choices.
Famous Fans and Cultural Impact
Tropic of C has gained widespread recognition, with its pieces worn by high-profile celebrities and influencers. Candice Swanepoel herself frequently showcases the brand’s designs on social media, and stars like Emily Ratajkowski, Shay Mitchell, and Irina Shayk have been spotted in Tropic of C swimsuits. The brand’s presence in editorial spreads and on social media platforms has amplified its reach, making it a favorite for beachwear enthusiasts worldwide.
Redefining Swimwear
Tropic of C embodies a modern approach to swimwear, combining sustainable practices with timeless style. The brand’s commitment to quality, ethical production, and body positivity resonates with a new generation of consumers. Under Candice Swanepoel’s leadership, Tropic of C continues to set the standard for eco-conscious luxury in the swimwear market, creating pieces that are as thoughtful as they are beautiful.
