Golf Meets Lifestyle: TravisMathew’s California-Cool Performance Wear
Origins and Founding
TravisMathew was founded in 2007 in Southern California as a modern golf apparel brand blending performance fabrics with everyday ease. Named after founder Travis Johnson and his friend Matthew, the brand started by redefining golf wear for the new generation—comfortable, versatile, and free from outdated formality. It quickly grew into a lifestyle brand for on and off the course.
Ownership and Leadership
Acquired by Callaway Golf Company in 2017, TravisMathew has since expanded globally with increased investment in retail, marketing, and innovation. CEO Ryan Ellis leads the brand’s growth strategy, while maintaining its SoCal roots and laid-back energy.
Aesthetic and Design Language
TravisMathew’s aesthetic is sporty, tailored, and relaxed. The brand’s polos, shorts, joggers, and outerwear are designed for performance but styled for daily life. Pieces are wrinkle-resistant, breathable, and infused with 4-way stretch—perfect for golf, travel, or weekend wear. Inspired by beach towns and modern athleticism, the color palette leans neutral and coastal, with the occasional pop of pattern or print.
Notable Pieces
- The Heater Polo – A breathable, moisture-wicking polo designed for full-day wear.
- Cloud Hoodie & Jogger Set – Ultra-soft loungewear that moves effortlessly from couch to clubhouse.
- Zinna Polo – A classic fit polo offered in dozens of seasonal colors.
- Crossover Shorts – Hybrid golf-to-swim shorts made for maximum versatility.
- TravisMathew x Cuater Footwear – Golf shoes and sneakers that blend performance with laid-back cool.
Famous Fans
- Mark Wahlberg
- Jon Rahm
- Chris Pratt
- Larry Fitzgerald
- Justin Timberlake
The Future
TravisMathew is growing beyond the golf course with dedicated activewear, women’s collections, and standalone retail stores across North America. With a focus on tech-enhanced basics and off-duty polish, the brand is poised to be a leader in modern men’s lifestyle apparel—where performance meets SoCal casual.
