Sandro: Parisian Chic with a Modern Edge
Origins and Founding
Sandro was founded in 1984 in Paris, France, by Evelyne Chetrite, who envisioned a brand that encapsulated effortless Parisian style. Drawing inspiration from her Moroccan roots and the elegance of Paris, Chetrite created a line of clothing that combined classic sophistication with contemporary details.
Initially launched as a womenswear label, Sandro expanded into menswear in 2008, led by Evelyne’s son, Ilan Chetrite, who brought a modern twist to the brand’s minimalist aesthetic. Today, Sandro is celebrated for its versatile, elevated essentials that appeal to both men and women worldwide.
Ownership and Leadership
Sandro operates under the SMCP Group (Sandro, Maje, and Claudie Pierlot), a leading luxury fashion house. While Evelyne Chetrite remains involved as Creative Director, the brand continues to evolve under her guidance, blending its Parisian heritage with global influences.
Aesthetic and Notable Pieces
Sandro’s aesthetic is defined by its clean lines, tailored fits, and understated details, offering a modern interpretation of classic Parisian style. The brand seamlessly combines masculine and feminine elements, creating a sophisticated yet approachable wardrobe for the urban consumer.
Signature Pieces
- Tailored Coats and Blazers: Structured yet versatile outerwear that elevates any outfit, often featuring unexpected details like bold lapels or unique textures.
- Effortless Dresses: Feminine, flowing designs with contemporary touches, such as asymmetrical hems or bold patterns.
- Parisian Knitwear: Luxurious sweaters and cardigans with intricate detailing, perfect for layering.
- Leather Jackets: Iconic, edgy pieces that add a modern twist to timeless wardrobe staples.
- Menswear Suits: Sleek, tailored suits that blend classic tailoring with a youthful, contemporary edge.
- Casual Staples: High-quality T-shirts, jeans, and sneakers designed with the same attention to detail as the brand’s formalwear.
Sandro’s collections emphasize versatility and timelessness, making them suitable for both everyday wear and special occasions.Legacy and Influence
Sandro has established itself as a leader in modern Parisian fashion, blending traditional craftsmanship with contemporary trends. The brand’s ability to create effortlessly chic designs that resonate with a global audience has solidified its reputation as a go-to for those seeking accessible luxury.
With its focus on refined minimalism and versatility, Sandro continues to influence the fashion industry, bridging the gap between high-end fashion and everyday wear.Famous Fans and Cultural Impact
Sandro’s refined yet approachable aesthetic has attracted a loyal following among celebrities, influencers, and style-conscious individuals. Fans include Kate Middleton, Kendall Jenner, Alexa Chung, and Jake Gyllenhaal, who often incorporate the brand’s sleek pieces into their wardrobes.
The brand’s designs are frequently featured in editorials for Vogue, Elle, and Harper’s Bazaar, further cementing its status as a symbol of modern Parisian elegance.Sustainability and Responsibility
Sandro has embraced sustainability as a core part of its mission, focusing on:
- Eco-Friendly Materials: Incorporating organic cotton, recycled fabrics, and sustainable wool into its collections.
- Responsible Production: Partnering with suppliers that adhere to ethical labor standards and environmental regulations.
- Sustainable Initiatives: Reducing waste and carbon emissions through innovative practices across its supply chain.
These efforts reflect Sandro’s dedication to creating luxury fashion with a conscience.Timeless Parisian Style for a Global Audience
Sandro represents the epitome of modern Parisian chic, offering clothing that combines classic elegance with contemporary flair. From its tailored coats to its feminine dresses, the brand delivers versatile, high-quality pieces that transcend trends.
With its commitment to craftsmanship, innovation, and sustainability, Sandro continues to redefine accessible luxury, making timeless Parisian style available to a global audience.
