Salomon: From Alpine Workshops to Global Outdoor Innovators
Origins
Founded in 1947 in Annecy, nestled within the French Alps, Salomon began as a small family-run workshop. François Salomon, alongside his wife Jeanne and son Georges, initially focused on producing saw blades before transitioning to crafting steel edges for skis. This pivot marked the brand’s entry into the winter sports arena, laying the groundwork for its future as a leader in outdoor equipment.
Ownership
Salomon’s ownership has evolved over the decades. In 1997, the company was acquired by Adidas, integrating it into a broader portfolio of sports brands. However, in 2005, Salomon changed hands again, becoming part of the Finnish conglomerate Amer Sports, which also owns brands like Wilson and Arc’teryx.
Aesthetic
Salomon seamlessly blends functionality with contemporary design, creating products that are both performance-driven and stylish. Originally rooted in alpine sports, the brand has expanded its aesthetic to cater to urban environments, resulting in versatile footwear and apparel that resonate with both outdoor enthusiasts and fashion-forward individuals.This fusion has positioned Salomon at the intersection of technical innovation and modern style.
Signature Pieces
- XT-6 Sneakers – Initially designed for trail running, these sneakers have gained popularity in urban fashion circles for their sleek design and robust construction.
- Speedcross Series – Known for aggressive grip and lightweight feel, these trail running shoes are favored by athletes tackling challenging terrains.
- S/LAB Collection – A high-performance line that showcases Salomon’s commitment to innovation, offering gear tailored for elite athletes and serious enthusiasts.
- Cottage Core Capsule – This collection introduces a softer, more delicate approach to outdoor-inspired fashion, reflecting the timeless poetry of spring’s first bloom.
Legacy
Salomon has cemented its reputation as a pioneer in outdoor sports equipment, consistently pushing the boundaries of design and technology. From revolutionizing ski bindings to developing cutting-edge trail running shoes, the brand’s innovations have significantly influenced how athletes and adventurers engage with the outdoors. Salomon’s dedication to quality and performance has made it a trusted name among professionals and hobbyists alike.
Famous Fans
Salomon’s fusion of performance and style has attracted a diverse array of celebrities and fashion influencers:
- Rihanna – Incorporated Salomon sneakers into her wardrobe, notably during her Super Bowl performance, highlighting the brand’s crossover appeal.
- Lily Collins – Spotted in London wearing Salomon sneakers, pairing them effortlessly with elegant outfits.
- BLACKPINK’s Lisa – Showcased the brand’s footwear in her social media posts, bringing Salomon to the attention of her global fanbase.
- Timothée Chalamet – Known for integrating Salomon sneakers into his eclectic fashion choices, further cementing the brand’s status in the fashion world.
- Emily Ratajkowski – Demonstrated the versatility of Salomon sneakers by incorporating them into her street-style ensembles.
The Future
Salomon continues to innovate by blending advanced technology with contemporary design. The brand is expanding its presence in the lifestyle and fashion sectors, collaborating with designers and exploring new aesthetics. With a steadfast commitment to performance and a keen eye on evolving trends, Salomon is poised to remain at the forefront of both outdoor sports and urban fashion landscapes.
