Scandi Sparkle: ROTATE Birger Christensen’s Glamorous Revolution

Origins

Founded in 2018 by Danish influencers and stylists Jeanette Madsen and Thora Valdimarsdottir, ROTATE Birger Christensen emerged from a collaboration with the historic fashion house Birger Christensen. The brand was conceived to fill a gap in the market for bold, sexy dresses that the founders felt were missing from their own wardrobes. Their debut collection quickly gained traction, leading to ROTATE becoming a permanent fixture in Birger Christensen's brand portfolio.

Ownership

ROTATE is owned by the Birger Christensen Collective, a family-run Danish company established in 1869. Under the leadership of CEO Denise Christensen, the collective has shifted focus from luxury fur to contemporary fashion, with ROTATE and its sister brand REMAIN at the forefront of this transformation. 

Aesthetic

ROTATE is renowned for its bold, outgoing DNA, translating into covetable partywear and everyday glamour. The brand's designs often feature exaggerated silhouettes, vibrant colors, and a playful mix of masculine and feminine elements. Their collections are a nod to '80s fashion, reimagined for the modern woman who isn't afraid to stand out.

Signature Pieces

• Sequined Mini Dresses: Embodying the brand's partywear ethos, these dresses are a staple in ROTATE's collections.
• Puff Sleeve Dresses: A nod to '80s fashion, these pieces combine nostalgia with contemporary design.
• Tailored Blazers: Merging masculine tailoring with feminine details, these blazers are versatile wardrobe additions.
• Loungewear Sets: Introduced during the pandemic under the ROTATE Sunday line, these pieces offer comfort without compromising style.
  

  Legacy

  Since its inception, ROTATE has rapidly evolved into a household name, known for its bold, party-ready silhouettes and contemporary approach to femininity. The brand's commitment to sustainability is evident in its use of recycled and organic materials, as well as its B Corp certification.

  Famous Fans

  ROTATE's designs have been embraced by numerous celebrities and fashion influencers, including:

• Leonie Hanne
• Irene Kim
• Mathilde Gøhler 
  

  The Future

  Looking ahead, ROTATE aims to expand its global footprint, with plans to increase direct sales and open new retail locations. The brand continues to innovate, exploring new categories such as bridal wear and accessories, while maintaining its core identity of bold, glamorous fashion.