Bare Luxury: Naked Cashmere’s Soft Power

Origins

Founded in 2016 by husband-and-wife duo Bruce and Leslie Gifford, Naked Cashmere emerged as a direct-to-consumer brand specializing in luxury cashmere. Leveraging their extensive experience in the fashion industry, the Giffords aimed to offer high-quality, ethically sourced cashmere products directly to consumers, eliminating traditional retail markups.

Ownership

Initially privately owned by the Giffords, Naked Cashmere underwent a significant transition when Hong Kong-based Naga Brands and advisory group BlueSentinel acquired a controlling interest in 360Sweater Co., the parent company of Naked Cashmere. Following this acquisition, Patti Cazzato, formerly of Victoria's Secret, was appointed CEO, while Bruce Gifford transitioned to the role of non-executive chairman and Leslie Gifford remained as president and creative director.

Aesthetic

Naked Cashmere epitomizes “quiet luxury,” focusing on minimalist designs, neutral palettes, and timeless silhouettes. The brand's offerings include a range of loungewear, sweaters, and accessories that emphasize comfort and understated elegance, appealing to consumers seeking both style and substance.

Signature Pieces

• Featherweight Cashmere Sweaters: Lightweight and breathable, these sweaters are designed for year-round wear, offering versatility and comfort.
• Cashmere Jogger Sets: Combining luxury with loungewear, these sets provide a chic alternative to traditional casual attire.
• NKD-T Collection: A line of luxury T-shirts crafted from premium cashmere blends, offering a refined take on everyday basics.
• NONAME x Naked Cashmere: A collaborative capsule collection featuring contemporary designs that blend fashion-forward aesthetics with the brand's signature materials. 
  

  Legacy

  Since its inception, Naked Cashmere has been at the forefront of sustainable luxury, emphasizing ethical sourcing and environmental responsibility. The brand's commitment to quality and transparency has solidified its reputation as a leader in the modern cashmere market. 

  Famous Fans

  Naked Cashmere's minimalist aesthetic has attracted a host of celebrity admirers, including:

• Kate Moss
• Candice Swanepoel
• Irina Shayk
• Jasmine Tookes
• Stella Maxwell 
  

  The Future

  Under the leadership of CEO Patti Cazzato, Naked Cashmere is poised for global expansion, with plans to increase its retail presence and explore new markets. The brand continues to innovate, focusing on sustainable practices and expanding its product offerings to meet the evolving needs of its clientele.