Swimwear for Every Shape: Monday Swimwear’s Confidence-First Approach
Origins and Founding
Monday Swimwear was founded in 2014 by influencers Natasha Oakley and Devin Brugman, best known for their viral blog A Bikini A Day. Frustrated by the lack of flattering, curve-conscious swimwear on the market, the duo set out to create a brand that championed fit, femininity, and body positivity. Monday Swimwear launched as a direct-to-consumer label and quickly gained a loyal following for its flattering cuts, inclusive sizing, and aspirational vacation aesthetic.
Ownership and Leadership
Natasha and Devin remain co-founders and creative leads, bringing their personal style and global travel influence to each campaign. The brand remains independently owned, with a strong presence on social media and through its own online platform.
Aesthetic and Design Language
Monday Swimwear is timeless, minimal, and curve-focused. The brand’s aesthetic blends retro glamour with modern simplicity, favoring clean lines, supportive shapes, and neutral tones like mocha, olive, white, and black. Fabrics are soft, stretchy, and designed to contour the body without digging in. Pieces are often adjustable and come in cup-size variations, prioritizing both comfort and fit. Collections include swimwear, resortwear, and loungewear—all designed to evoke understated luxury.
Notable Pieces
- The Palma Top – A balconette-style bikini top with underwire support and adjustable straps, available in a range of cup sizes.
- The Riviera Bottom – A high-cut, cheeky bottom designed to elongate the legs and flatter curves.
- The Byron One Piece – A plunge-front suit with a belted waist and low back, one of the brand’s most iconic shapes.
- The Capri Sarong – A lightweight cover-up that pairs with nearly every swimsuit in the collection.
- Loungewear Sets – Soft ribbed tanks, shorts, and wraps designed for travel or laidback days post-beach.
Famous Fans
- Chrissy Teigen
- Ashley Graham
- Olivia Culpo
- Shanina Shaik
- Camila Coelho
The Future
Monday Swimwear continues to expand its resortwear, drop seasonal colorways, and promote inclusive sizing with every launch. With a strong emphasis on sustainability and small-batch production, the brand is committed to empowering women through fit-first design and aspirational styling that celebrates every body. Future collections will include maternity-friendly swim, SPF apparel, and more versatile cover-ups to round out the vacation wardrobe.
