Dystopian Couture: Marine Serre’s Visionary World
Origins and Founding
Marine Serre launched her namesake label in 2017 after winning the prestigious LVMH Prize at just 25 years old. A graduate of La Cambre in Brussels and a former designer at Balenciaga and Dior, Serre emerged with a sharply futuristic vision—melding couture craftsmanship with performancewear, upcycling, and cultural commentary. The label debuted during Paris Fashion Week and immediately set itself apart as fashion’s next vanguard voice.
Ownership and Leadership
Marine Serre remains founder and creative director, leading the independently owned brand from her Paris-based studio. The label produces collections with an emphasis on sustainability, circular design, and politically conscious fashion narratives.
Aesthetic and Design Language
Marine Serre’s aesthetic is apocalyptic-chic: a fusion of sleek sportswear, dystopian silhouettes, and archival fabrics. Her signature crescent moon print has become a modern emblem, appearing on bodysuits, gloves, and cycling sets. Collections are rooted in hybridization—think scarf-draped tailoring, regenerated denim, and utilitarian outerwear blended with silk lingerie. It’s fashion with function and philosophy.
Notable Pieces
- Crescent Moon Bodysuit – The now-iconic sheer logo piece worn layered or solo.
- Upcycled Scarves Dress – Patchworked from vintage silks, unique to each season.
- Regenerated Denim Sets – Deconstructed jeans and jackets reimagined from vintage pieces.
- Bio-Based Activewear – High-performance leggings and bras made with plant-derived fabrics.
- Hybrid Outerwear – Parkas fused with quilted scarves, glove sleeves, or modular hoods.
Famous Fans
- Beyoncé
- Kylie Jenner
- Rosalía
- Blackpink’s Jennie
- Dua Lipa
The Future
Marine Serre continues to expand her upcycled universe, now incorporating jewelry, homeware, and fully circular collections. With a growing cult following and museum-level design thinking, the brand leads the charge toward a more radical and regenerative fashion future.
