Loewe

Origins and Founding

Loewe was founded in 1846 in Madrid, Spain, originally as a collective of Spanish leather artisans. In 1872, German-born craftsman Enrique Loewe Roessberg joined the atelier and established Loewe as a luxury leather goods brand, blending Spanish artistry with European refinement. Over the years, Loewe has become renowned for its exquisite craftsmanship, particularly in leatherwork, and its ability to evolve while maintaining a deep connection to its heritage.
Today, Loewe stands as one of the oldest luxury fashion houses in the world, celebrated for its innovative designs and timeless appeal.

Ownership and Leadership

Loewe is part of the LVMH Group, the world’s largest luxury conglomerate, which has propelled the brand’s global growth while preserving its artisanal roots. Since 2013, Loewe has been under the creative direction of Jonathan Anderson, whose forward-thinking vision has transformed the brand into a leader in modern luxury. Anderson’s focus on artisanal craftsmanship, experimental design, and cultural relevance has reinvigorated Loewe, attracting a new generation of luxury consumers.

Aesthetic and Notable Pieces

Loewe’s aesthetic is a harmonious blend of Spanish tradition and modern innovation, characterized by its meticulous leather craftsmanship and avant-garde designs. The brand seamlessly merges heritage techniques with contemporary trends, offering pieces that are both functional and artistic.

Iconic Pieces

The Puzzle Bag: Introduced in 2015 under Jonathan Anderson, this geometric, deconstructed handbag has become an icon of modern luxury. Its innovative design and versatility have made it a must-have among fashion enthusiasts.

The Gate Bag: Featuring a saddle-inspired silhouette and signature knotted strap, this design reflects Loewe’s commitment to understated elegance.

Leather Ready-to-Wear: Loewe is celebrated for its buttery-soft leather coats, dresses, and pants that highlight the brand’s expertise in leatherwork.

Woven Baskets and Accessories: Crafted with natural materials like raffia, these pieces showcase Loewe’s artisanal roots while embracing contemporary style.

Avant-Garde Apparel: Under Jonathan Anderson, Loewe’s ready-to-wear collections often feature experimental shapes, unexpected textures, and artistic prints, pushing the boundaries of traditional fashion.
Loewe’s commitment to craftsmanship is evident in every detail, from hand-painted edges on leather goods to the intricate construction of its clothing and accessories.

Legacy and Influence

Loewe is a cornerstone of Spanish luxury, representing a legacy of craftsmanship, innovation, and artistic expression. Its commitment to preserving traditional techniques while embracing modernity has made it a global symbol of timeless sophistication.
Under Jonathan Anderson, Loewe has expanded its influence beyond fashion, collaborating with artists, curating exhibitions, and supporting cultural initiatives through its Loewe Foundation. These efforts have positioned the brand as a leader in the dialogue between fashion and art.
The introduction of the Loewe Craft Prize further underscores the brand’s dedication to artisanal excellence, celebrating contemporary craftsmanship on a global scale.

Famous Fans and Cultural Impact

Loewe’s designs have been embraced by celebrities, tastemakers, and fashion enthusiasts worldwide. Notable fans include Zendaya, Timothée Chalamet, Rihanna, Naomi Campbell, and Emma Stone, who frequently incorporate the brand’s pieces into their red carpet and street style looks.
The Puzzle Bag and Gate Bag have become modern icons, seen on influencers and fashion insiders across the globe. Loewe’s collaborations with artists and cultural institutions have further cemented its reputation as a brand at the intersection of luxury, art, and culture.

Artisanal Tradition Meets Avant-Garde Design

Loewe represents the perfect fusion of heritage craftsmanship and modern creativity, offering products that are both rooted in tradition and forward-thinking in design. From its iconic leather goods to its experimental ready-to-wear collections, Loewe continues to define the future of luxury fashion while honoring its storied past.
Under the visionary leadership of Jonathan Anderson, Loewe is not just a brand—it’s a cultural institution, inspiring a global audience with its commitment to excellence, artistry, and innovation.