KNWLS: Subversive Femininity Reimagined

Origins

KNWLS was founded in 2017 by Charlotte Knowles and Alexandre Arsenault, both graduates of Central Saint Martins.Initially launched under the name “Charlotte Knowles,” the brand rebranded to “KNWLS” in 2021 to reflect its evolution into a collaborative studio practice and its ambition to establish itself as a luxury fashion house. 

Ownership

KNWLS remains independently owned and operated by its founders, Knowles and Arsenault. Their partnership, both personal and professional, allows for a cohesive and dynamic creative vision that drives the brand forward.

Aesthetic

The brand's aesthetic is characterized by a fusion of hyper-femininity and utilitarian edge. Drawing inspiration from late '90s and early 2000s fashion, KNWLS incorporates elements such as corsetry, sheer fabrics, and low-slung silhouettes.The designs often feature intricate prints, distressed textures, and a palette that balances earthy tones with bold accents, creating a sense of empowered sensuality. 

Signature Pieces

• Corseted Tops and Dresses – Reimagined lingerie-inspired pieces that serve as both armor and statement.
• Sheer Mesh Separates – Layered garments that play with transparency and texture.
• Low-Rise Trousers and Skirts – Silhouettes that nod to Y2K fashion while maintaining a modern edge.
• Distressed Denim and Leather – Materials treated to convey a sense of rugged elegance.
  

  Legacy

  Since its inception, KNWLS has garnered attention for its distinctive approach to femininity and its commitment to craftsmanship. The brand's participation in initiatives like Fashion East and its recognition as an LVMH Prize finalist in 2022 have solidified its reputation within the fashion industry.

  Famous Fans

  KNWLS has been embraced by a range of celebrities and fashion-forward individuals, including:

• Bella Hadid
• Kylie Jenner
• Rihanna
• Dua Lipa
• Emily Ratajkowski 
  

  The Future

  Looking ahead, KNWLS aims to expand its global presence while staying true to its core values of innovation and empowerment. Collaborations, such as the notable partnership with Jean Paul Gaultier, indicate the brand's willingness to explore new creative territories. As KNWLS continues to evolve, it remains committed to challenging traditional notions of femininity and pushing the boundaries of contemporary fashion.