Intimissimi: Italian Lingerie with Timeless Elegance

Origins

Intimissimi was founded in 1996 in Verona, Italy as part of the Calzedonia Group, which also owns Calzedonia and Tezenis. The brand was created to offer high-quality, sophisticated lingerie and intimate apparel at an accessible price point. From the beginning, Intimissimi set itself apart by combining Italian design sensibilities with luxurious fabrics and expert craftsmanship. Its lingerie collections quickly became known for their romantic and refined aesthetic, blending comfort with sensuality.

Ownership

Intimissimi is owned by the Calzedonia Group, founded and led by Italian entrepreneur Sandro Veronesi. Under Veronesi’s leadership, Intimissimi has expanded globally, with hundreds of stores across Europe, Asia, and North America. Despite its global reach, the brand maintains its Italian roots and continues to design and manufacture most of its products in Italy.

Aesthetic

Intimissimi’s aesthetic is defined by a combination of classic Italian elegance and modern sensuality. The brand’s collections often feature delicate lace, satin, and silk in a soft, romantic color palette of nudes, pastels, and rich jewel tones. Its lingerie pieces are designed to be both seductive and comfortable, blending femininity with practicality. The brand’s signature style includes balconette bras, lace-trimmed slips, and sheer bodysuits, all with a distinctly European flair. Intimissimi also offers a range of sleepwear and loungewear that reflects the same level of refinement and comfort.

Signature Pieces

• Balconette Bra – Intimissimi’s balconette bras are known for their perfect fit and elegant lace detailing, offering both lift and comfort.
• Silk Camisoles and Slips – Made from Italian silk, Intimissimi’s camisoles and slips are designed for everyday luxury and effortless layering.
• Lace Bodysuit – The brand’s lace bodysuits are popular for their versatility, worn as lingerie or styled as outerwear.
• Triangle Bralette – A signature piece that combines soft support with delicate lace detailing, perfect for a natural silhouette.

Legacy

Intimissimi has become a cornerstone of the lingerie industry, known for its ability to make high-end Italian design accessible to a broader audience. The brand’s marketing campaigns have played a key role in shaping its glamorous image, often featuring high-profile models and cinematic advertising. Intimissimi’s focus on creating timeless pieces rather than chasing trends has solidified its reputation as a go-to destination for elegant lingerie and loungewear.

Famous Fans

• Gisele Bündchen – Starred in one of the brand’s iconic ad campaigns.
• Irina Shayk – Served as a brand ambassador and frequently models Intimissimi pieces.
• Sarah Jessica Parker – Worn Intimissimi’s silk camisoles as part of her off-duty style.
• Chiara Ferragni – Italian influencer known for showcasing Intimissimi lingerie on social media.
  

The Future

Intimissimi continues to expand its global presence, with recent store openings in the United States, China, and the Middle East. The brand is also focusing on improving sustainability, introducing more eco-friendly fabrics and production methods. Intimissimi’s future includes plans for increased online reach and exclusive capsule collections that combine classic Italian craftsmanship with contemporary design. The brand’s commitment to elegance and quality ensures that it will remain a dominant force in the lingerie market for years to come.

Q&A

Who owns Intimissimi?
Calzedonia Group.

When did Intimissimi launch?
1996, in Verona, Italy.

What is Intimissimi known for?
European-cut lingerie, lace bralettes, silk slips, and “Ultralight with Cashmere” layers.

Does Intimissimi use EU sizing?
Yes. Bands list as 70/75/80, etc. Convert to US 32/34/36.

Do Intimissimi bras run small?
Bands feel snug. Cups can run shallow. Try your sister size if between.

Best Intimissimi bras for small busts?
Triangle and light push-up styles. They shape without heavy padding.

Best options for fuller busts?
Underwired balconettes and fuller cups. Note: cup range tops out on many styles.

Are the bralettes supportive?
For A–C cups, yes. Choose lined lace or longline bands for more hold.

Does Intimissimi make strapless bras?
Yes. Multiway and silicone-grip options appear each season.

What is “Ultralight with Cashmere”?
Featherweight knit layers with a cashmere blend. Great for travel and winter base layers.

Are the silk pieces real silk?
Many are silk satin. Check each product’s fabric content to confirm.

Is Intimissimi good for everyday T-shirt bras?
Yes. Look for smooth microfiber cups and bonded edges.

Do the panties show lines?
Seamless microfiber styles disappear well under knits.

How does Intimissimi compare to Victoria’s Secret?
More subtle shaping and European cuts. Less heavy push-up.

Intimissimi vs La Perla—what’s different?
Intimissimi sits contemporary and accessible. La Perla is luxury and couture.

Does Intimissimi offer maternity or nursing bras?
Occasionally. Selection varies by season and store.

Are there extended sizes?
Limited above D/DD in many styles. Check balconettes and full-coverage drops.

Where are items made?
Primarily Europe and partner factories. Check each garment label.

Are the slips wearable as dresses?
Yes, many style them as outerwear. Add a blazer or knit.

How should I wash lace and silk?
Hand wash cold or use a mesh bag on gentle. Air dry only.