Retro Revival and Sustainable Style: The World of House of Sunny
Origins and Founding
House of Sunny was established in 2011 by designer Sunny Williams in East London. The brand began as a small independent label, focusing on creating timeless pieces that blend vintage aesthetics with modern sensibilities. Over the years, it has grown into a cult favorite, particularly among younger audiences drawn to its unique designs and commitment to sustainability.
Ownership and Leadership
Sunny Williams remains the founder and creative director of House of Sunny. Under his leadership, the brand continues to operate independently, allowing for creative freedom and a consistent vision that prioritizes both style and ethical practices.
Aesthetic and Design Language
House of Sunny is renowned for its vibrant, retro-inspired designs that often feature bold prints, unique textures, and a playful use of color. The brand’s aesthetic draws heavily from 1970s fashion, incorporating elements like flared silhouettes, psychedelic patterns, and earthy tones. Each piece is designed to be a statement, yet versatile enough for everyday wear.
Notable Pieces
- Hockney Dress – A knitted midi dress known for its swirling patterns and body-hugging fit.
- Peggy Cardigan – A cropped cardigan featuring a double collar and distinctive color blocking.
- Wave Rider Pants – Terrycloth trousers with wave-like patterns, combining comfort with style.
- Sundown Cardigan – A vibrant knit piece that captures the essence of a sunset through its gradient hues.
- Putting Shorts – High-waisted shorts that blend sporty elements with the brand’s signature retro flair.
Famous Fans
- Kendall Jenner
- Bella Hadid
- Dua Lipa
- SZA
- Emili Sindlev
The Future
House of Sunny continues to innovate by blending fashion with sustainability. The brand has expanded its reach through unique collaborations and immersive experiences, such as transforming its East London showroom into an Airbnb stay that reflects its design ethos. With a growing global fanbase and a commitment to ethical practices, House of Sunny is poised to remain a significant player in the fashion industry.
