G/FORE: Modern Golfwear with a Bold Edge
Origins and Founding
G/FORE was founded in 2011 by Mossimo Giannulli, the designer behind the Mossimo fashion label. With a vision to modernize golf apparel, Giannulli created a brand that fuses luxury, innovation, and playful irreverence, bringing a fresh take to the sport’s traditional attire.
G/FORE quickly gained traction for its bold colors, unconventional designs, and high-performance materials, offering a fashion-forward alternative in the golf world.
Ownership and Leadership
In 2018, G/FORE was acquired by Peter Millar, a high-end golf and lifestyle brand. Under its new ownership, G/FORE has continued to expand, maintaining its distinctive, edgy aesthetic while integrating premium craftsmanship and advanced technology.
Aesthetic and Notable Pieces
G/FORE stands out in the golfwear industry for its vibrant color palettes, playful motifs, and high-quality performance fabrics. The brand blends classic tailoring with a modern, street-style-inspired approach, making golf apparel feel fresh and exciting.
Signature Pieces
- Gallivanter Golf Shoes: A best-selling spikeless shoe featuring a sleek, dress-shoe-inspired design with superior comfort and traction.
- G/FORE Golf Gloves: Premium AA Cabretta leather gloves available in bold hues, bringing a touch of personality to the course.
- G/FORE Polos: Tailored-fit polo shirts crafted from breathable, moisture-wicking materials with signature prints and color-blocking details.
- Quarter-Zip Pullovers: Lightweight layering pieces designed for both performance and off-course style.
- Knit Sneakers: Ultra-lightweight golf shoes designed for comfort and flexibility, bridging the gap between golf footwear and streetwear.
- Hats and Accessories: Playful designs featuring skull logos, cheeky phrases, and vibrant colors that reflect the brand’s bold personality.
G/FORE’s approach to golfwear ensures that functionality never compromises style, making it a go-to for golfers who want to stand out.Legacy and Influence
G/FORE has redefined modern golf fashion, introducing youthful energy and contemporary style to a sport traditionally known for its conservative dress codes. The brand’s ability to blend luxury craftsmanship with playful irreverence has attracted both serious golfers and style-conscious athletes.
With a growing presence on and off the course, G/FORE has positioned itself as a leader in modern, performance-driven golfwear.Famous Fans and Cultural Impact
G/FORE has been embraced by professional golfers, celebrities, and fashion-forward athletes. Fans of the brand include Justin Timberlake, Phil Mickelson, Bubba Watson, and Michelle Wie, who appreciate its balance of style, performance, and personality.
The brand’s social media presence has further fueled its popularity, making it a favorite among young, stylish golferslooking to push the boundaries of traditional golf fashion.The Future of Golfwear
G/FORE represents the evolution of golf style, offering high-performance apparel and footwear that bring modern luxury and individuality to the sport. From its signature Gallivanter shoes to its statement-making accessories, the brand continues to push the boundaries of contemporary golfwear.
With its focus on innovation, bold aesthetics, and high-quality craftsmanship, G/FORE is shaping the future of golf fashion, proving that performance and personality can go hand in hand.
