Frame is an American fashion brand known for its high-quality denim, ready-to-wear collections, and modern, sophisticated aesthetic. Established in 2012 by Jens Grede and Erik Torstensson, Frame quickly became a favorite among fashion enthusiasts and celebrities alike. The brand is recognized for its commitment to craftsmanship, sustainable practices, and creating timeless pieces that blend Los Angeles’ casual style with London’s chic sensibility.
History
Founding and Early Years
Frame was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish entrepreneurs with extensive backgrounds in fashion and media. The duo aimed to create the perfect pair of jeans, combining superior quality denim with flattering cuts and modern design. Frame launched with a capsule collection of jeans, which received immediate acclaim for their fit, fabric, and style.
The brand’s debut collection featured the “Le Skinny” jean, which quickly became a staple in the wardrobes of fashion-forward individuals. The success of this initial offering laid the foundation for Frame’s rapid expansion into other areas of apparel.
Growth and Expansion
Building on the success of their denim line, Grede and Torstensson expanded Frame’s offerings to include a full range of ready-to-wear clothing, including tops, jackets, dresses, and accessories. The brand’s collections continued to reflect its commitment to high-quality materials, expert craftsmanship, and timeless design.
Frame opened its first retail store in Los Angeles, followed by locations in New York, London, and other major cities. These boutiques, along with a strong online presence, helped Frame build a loyal customer base and increase its visibility in the global fashion market.
Key Milestones
- 2012: Frame is founded by Jens Grede and Erik Torstensson in Los Angeles.
- 2013: Launch of the iconic “Le Skinny” jean.
- 2014: Expansion into a full range of ready-to-wear clothing.
- 2015: Opening of the first Frame retail store in Los Angeles.
- 2016: Frame begins offering international shipping, extending its reach to a global audience.
- 2020: Introduction of sustainable initiatives and eco-friendly denim production practices.
Design Philosophy
Frame’s design philosophy revolves around creating timeless, versatile pieces that blend casual comfort with refined sophistication. The brand focuses on classic silhouettes, luxurious fabrics, and attention to detail, ensuring each garment is both stylish and enduring.
Key Characteristics
- High-Quality Denim: Frame’s denim is renowned for its exceptional quality, fit, and durability. The brand sources premium fabrics and employs advanced production techniques to create jeans that maintain their shape and color over time.
- Timeless Style: Frame’s collections feature classic designs that transcend seasonal trends. The brand emphasizes clean lines, neutral color palettes, and understated elegance.
- Sustainable Practices: Frame is committed to sustainability, using eco-friendly materials and processes in its production. The brand aims to minimize its environmental impact while maintaining high standards of quality.
- Attention to Detail: From precise stitching to carefully selected hardware, Frame ensures that every element of its garments reflects its dedication to craftsmanship.
Product Range
Denim
Denim remains the cornerstone of Frame’s product range. The brand offers a wide variety of women’s and mens jeans, including skinny, straight-leg, flare, and boyfriend styles. Each pair is designed to provide a perfect fit and unparalleled comfort.
Ready-to-Wear
Frame’s ready-to-wear collections include a range of tops, blouses, shirts, sweaters, dresses, and outerwear. These pieces are designed to complement the brand’s denim and offer versatile options for both casual and dressier occasions for both men and women.
Accessories
Frame also offers a selection of accessories, such as belts, bags, and scarves. These items are crafted with the same attention to detail and quality as the brand’s apparel, providing the perfect finishing touch to any outfit.
Cultural Impact
Celebrity Endorsements
Frame has garnered a significant following among celebrities and style influencers. High-profile figures such as Gigi Hadid, Kendall Jenner, Meghan Markle, and Rosie Huntington-Whiteley have been spotted wearing Frame, helping to elevate the brand’s profile and appeal.
Media and Fashion Press
The brand has received extensive coverage in leading fashion publications, including Vogue, Harper’s Bazaar, Elle, and GQ. Frame’s designs are frequently featured in editorials, fashion spreads, and best-of lists, underscoring its status as a prominent player in the fashion industry.
Brands Like Frame
Some Brands like Frame that are Featured on Style Encyclopedia are SLVRLAKE, and Agolde.
Conclusion
Frame has established itself as a leading fashion brand known for its exceptional denim, sophisticated ready-to-wear collections, and commitment to quality and sustainability. Founded in 2012 by Jens Grede and Erik Torstensson, the brand has grown rapidly, gaining a loyal following and significant media attention. With its timeless design philosophy, dedication to craftsmanship, and eco-friendly initiatives, Frame continues to set the standard for modern, stylish, and sustainable fashion.
