Farm Rio

Origins and Founding

Farm Rio was founded in 1997 by Katia Barros and Marcelo Bastos in Rio de Janeiro, Brazil. What began as a small stand at a fashion market has grown into one of Brazil’s most beloved and internationally recognized fashion brands. Inspired by the vibrant culture and lush landscapes of Brazil, Farm Rio creates clothing that embodies joy, color, and celebration.
Rooted in the essence of Carioca (Rio) lifestyle, the brand is known for its tropical prints, bold colors, and designs that bring the spirit of Brazil to a global audience.

Aesthetic and Notable Pieces

Farm Rio’s aesthetic is defined by its vivid prints, relaxed silhouettes, and playful detailing, offering clothing that exudes warmth and optimism. Each collection tells a story, drawing inspiration from nature, folklore, and the vibrant communities of Brazil.

Signature Pieces

Tropical Maxi Dresses: Flowing, statement-making dresses featuring vibrant prints of palm trees, toucans, and florals.

Printed Jumpsuits: Bold, one-piece designs with tropical motifs, blending comfort with style.

Patterned Skirts: High-waisted and tiered skirts that evoke the lively energy of Brazilian festivals.

Colorful Knitwear: Unique sweaters and cardigans featuring intricate patterns and cheerful colors.

Beachwear: Playful bikinis, cover-ups, and sarongs that bring Farm Rio’s signature prints to swimwear.

Outerwear: Puffer jackets and coats reimagined in eye-catching tropical patterns.
Farm Rio’s pieces are often crafted from lightweight, breathable fabrics, making them ideal for warm-weather wear and vacation styling.

Legacy and Influence

Farm Rio has become a symbol of Brazilian creativity, celebrated for its ability to translate the vibrancy of Rio de Janeiro’s culture and natural beauty into wearable art. The brand has gained a global following for its bold, joyful approach to fashion, offering pieces that stand out in a world often dominated by minimalism.
By emphasizing the stories and traditions of Brazil, Farm Rio has introduced its unique perspective to the international fashion scene, creating a cultural bridge through its designs.

Famous Fans and Cultural Impact

Farm Rio’s designs have captured the hearts of celebrities, influencers, and fashion enthusiasts worldwide. Notable fans include Gisele Bündchen, Camila Coelho, and Alessandra Ambrosio, who often showcase the brand’s colorful creations in their wardrobes.
The brand’s presence on social media and features in major publications like Vogue, Harper’s Bazaar, and Elle have further amplified its influence, positioning Farm Rio as a go-to for those seeking vibrant, statement-making fashion.

Sustainability and Responsibility

Farm Rio is deeply committed to environmental and social responsibility, aligning its vibrant designs with a mission to protect the planet:

Tree Planting Program: For every item purchased, Farm Rio plants a tree in the Amazon rainforest, contributing to reforestation efforts.

Eco-Friendly Fabrics: Incorporating organic cotton, recycled materials, and sustainable fibers into its collections.

Community Support: Collaborating with local artisans and communities in Brazil to preserve traditional crafts and provide economic opportunities.

Carbon Neutrality: Striving to reduce its carbon footprint through responsible production practices.
These initiatives reflect Farm Rio’s dedication to combining beauty, culture, and sustainability.

Celebrating Life Through Fashion

Farm Rio captures the essence of Brazilian joy and vibrancy, offering clothing that brings the energy of Rio de Janeiroto a global audience. From its tropical prints to its bold colors, the brand celebrates life, culture, and nature, empowering wearers to embrace the beauty around them.
With its focus on storytelling, craftsmanship, and sustainability, Farm Rio continues to redefine global fashion with a cultural soul, proving that joyful design and responsibility can go hand in hand.