Elleme

Origins and Founding

Elleme was established in 2015 by Jiwoong Jung, a designer with a vision to create timeless, understated handbagsthat blend Parisian elegance with modern practicality. Based in Paris, France, the brand takes its name from the French phrase “elle aime,” meaning “she loves,” encapsulating its mission to craft pieces that women will cherish.
Elleme quickly gained recognition for its minimalist designs, luxurious materials, and affordable luxury positioning, making it a favorite among style-conscious consumers worldwide.

Ownership and Leadership

Jiwoong Jung remains the driving force behind Elleme, ensuring that every collection reflects the brand’s core principles of simplicity, quality, and modern design. By prioritizing attention to detail and craftsmanship, Jung has built Elleme into a respected name in contemporary luxury accessories.

Aesthetic and Notable Pieces

Elleme’s aesthetic is characterized by clean lines, unique shapes, and functional elegance. The brand’s designs emphasize simplicity with a touch of whimsy, offering handbags and accessories that complement a variety of styles and occasions.

Signature Pieces

Baozi Bag: The brand’s iconic bucket bag, known for its distinctive ruched top handle and curved silhouette, available in a range of colors and materials.

Raisin Bag: A sculptural shoulder bag with a compact shape, combining modern design with timeless appeal.

Vague Bag: A structured tote with flowing, wave-like details, balancing minimalism with artistic flair.

Crossbody Bags: Sleek, versatile designs that merge style with functionality, perfect for on-the-go elegance.

Mini Bags: Playful yet sophisticated small bags crafted from luxurious leathers, ideal for evenings or minimalist daywear.
Elleme’s commitment to versatility and craftsmanship ensures that its bags are both practical and eye-catching.

Legacy and Influence

Despite being a relatively young brand, Elleme has made a significant impact in the world of contemporary luxury, redefining the concept of affordable elegance. Its focus on innovative designs and timeless simplicity has resonated with modern consumers who value quality over excess.
Elleme’s accessible price point, coupled with its Parisian charm, has positioned it as a go-to for women seeking luxury accessories without the traditional high-fashion markup.

Famous Fans and Cultural Impact

Elleme has garnered a loyal following among celebrities, influencers, and fashion enthusiasts. Fans include Katie Holmes, Olivia Palermo, and Rosie Huntington-Whiteley, who often incorporate the brand’s distinctive handbags into their street style looks.
The brand’s designs are frequently featured in major publications like Vogue, Elle, and Harper’s Bazaar, solidifying its reputation as a modern luxury accessory brand.

Sustainability and Responsibility

Elleme is committed to promoting sustainable practices within its production processes, including:

Eco-Friendly Materials: Incorporating recycled and responsibly sourced leathers into its collections.

Ethical Manufacturing: Partnering with skilled artisans and factories that adhere to fair labor practices.

Longevity in Design: Creating timeless styles designed to be loved and worn for years, encouraging mindful consumption.
These initiatives reflect the brand’s dedication to aligning luxury with responsibility.

Modern Elegance for the Global Woman

Elleme captures the spirit of Parisian sophistication, offering handbags and accessories that combine minimalist design with practical luxury. From its iconic Baozi bag to its sculptural Raisin silhouettes, the brand empowers women to embrace effortless style in their daily lives.
With its focus on quality craftsmanship, timeless appeal, and sustainable practices, Elleme continues to define modern luxury, proving that simplicity can be the ultimate statement.