Dyspnea: Sparkle, Sass & Sequins for the Maximalist Soul
Origins
Dyspnea was founded in 2013 by best friends and textile design graduates Rachel Motteram and Jameen Zalfen in Perth, Australia. The duo began by creating custom, flamboyant outfits for their own nights out, which quickly garnered attention for their unique blend of glamour and irreverence. Their debut at Perth Fashion Festival marked the brand’s official entry into the fashion scene, setting the stage for its evolution into a label synonymous with bold, expressive fashion.
Ownership
Rachel Motteram and Jameen Zalfen remain the sole owners and creative directors of Dyspnea. They continue to oversee all aspects of the brand, from design and production to marketing and community engagement, ensuring that their vision of inclusive, statement-making fashion remains at the forefront.
Aesthetic
Dyspnea’s aesthetic is a celebration of maximalism, characterized by an unabashed use of sequins, feathers, ruffles, and sheer fabrics. The brand draws inspiration from early 2000s party culture, drag performance art, and a general ethos of unapologetic self-expression. Each piece is designed to make a statement, encouraging wearers to embrace their individuality and shine brightly.
Signature Pieces
- Certified Freak Bodice – A beaded, corset-style top that epitomizes the brand’s commitment to sparkle and structure.
- Ta Ta Bodice – A playful, sheer top adorned with sequins and designed to turn heads.
- Shag Shrug – A feathered, cropped jacket that adds drama to any ensemble.
- Baddie Cat-Suit – A form-fitting, sequin-covered jumpsuit that embodies the brand’s daring spirit.
- Froncè Ruched Top – A ruched, off-the-shoulder top that combines femininity with flair.
Legacy
Since its inception, Dyspnea has carved out a niche in the fashion industry as a purveyor of bold, body-positive designs.The brand’s commitment to inclusivity, offering made-to-order pieces that cater to a wide range of sizes, has resonated with a diverse clientele. Dyspnea’s distinctive aesthetic and empowering message have solidified its status as a cult favorite among fashion enthusiasts seeking to make a statement.
Famous Fans
- Miley Cyrus
- Dua Lipa
- Paris Hilton
- Emma Chamberlain
- Olivia Rodrigo
The Future
Looking ahead, Dyspnea aims to continue its trajectory of growth while staying true to its core values of inclusivity and self-expression. The brand plans to expand its product offerings, explore new collaborations, and further engage with its vibrant community of “Dyspets.” With a steadfast commitment to creating fashion that empowers and inspires, Dyspnea is poised to remain a beacon of maximalist style in the years to come.
