Italian Lace, American Confidence: The Intimates World of Cosabella
Origins and Founding
Cosabella—Italian for “beautiful thing”—was founded in 1983 by Ugo and Valeria Campello after they emigrated from Italy to Miami. Their goal was to bring Italian craftsmanship to the American lingerie market, creating pieces that felt luxurious, feminine, and wearable every day. Over the years, Cosabella has become a household name for lace lingerie, wireless bralettes, and vivid color palettes that balance function and allure.
Ownership and Leadership
Still a family-run business, Cosabella is now led by Guido Campello, the founders’ son, alongside co-CEO Silvia Campello. The brand maintains production in Italy, with many of its pieces still handcrafted by skilled artisans in family-owned workshops.
Aesthetic and Design Language
Cosabella’s aesthetic is romantic, colorful, and detail-driven. Known for its signature stretch lace, wireless bralettes, and mix-and-match sets, the brand creates intimates that feel equal parts sensual and supportive. The designs are lightweight, seamless, and made with body-conscious fits that flatter a variety of shapes. Collections often include a broad range of nudes and seasonal brights, with inclusive sizing and layering-friendly silhouettes.
Notable Pieces
- Never Say Never Bralette – The brand’s cult-favorite lace bralette with scalloped edges and ultra-soft stretch.
- Soire Mesh Collection – Sheer, minimalist underpinnings with a second-skin feel.
- Ceylon Collection – Geometric lace styles inspired by vintage silhouettes.
- Cosabella Maternity – Chic nursing bras and maternity-friendly loungewear with the same luxe feel.
- Sleepwear & Robes – Lace-trimmed chemises and modal robes made for elevated at-home style.
Famous Fans
- Kourtney Kardashian
- Jessica Alba
- Katy Perry
- Alessandra Ambrosio
- Gabrielle Union
The Future
Cosabella continues to invest in inclusive design, adding extended sizes, gender-neutral collections, and post-surgery styles. With global partnerships and limited-edition color drops, the brand is expanding its reach while remaining a leader in artisan-crafted, confidence-boosting lingerie made to last.
