Chloe

Chloé: Effortless Femininity and Parisian Chic

Origins and Founding

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who sought to revolutionize women’s fashion by introducing luxury ready-to-wear. At a time when haute couture dominated, Aghion’s concept of prêt-à-porter de luxemade luxury fashion accessible, combining high-quality craftsmanship with effortless designs.
From its beginnings in Paris, Chloé has become a symbol of feminine elegance, celebrated for its soft, romantic aesthetic that epitomizes modern Parisian style.

Ownership and Leadership

Chloé is part of the Richemont Group, a leader in luxury goods. Over the years, the brand has been helmed by a series of renowned creative directors, including Karl Lagerfeld, Stella McCartney, Phoebe Philo, Clare Waight Keller, and most recently, Gabriela Hearst (appointed in 2020). Hearst has brought a focus on sustainability and craftsmanship, while maintaining the brand’s signature romantic and effortless style.

Aesthetic and Notable Pieces

Chloé’s aesthetic is characterized by its bohemian spirit, flowing silhouettes, and soft, natural color palettes. The brand offers a mix of feminine tailoring, luxurious fabrics, and artisanal details that feel both timeless and contemporary.

Signature Pieces

• Chloé Bags: Iconic designs like the Drew, Faye, Nile, and Marcie bags, known for their distinct shapes, elegant hardware, and understated luxury.
• Romantic Dresses: Flowing, feminine pieces crafted from silk, lace, and chiffon, embodying effortless sophistication.
• Tailored Outerwear: Peacoats, trenches, and capes in soft hues and luxurious fabrics.
• Blouses with Feminine Details: High-neck tops with ruffles, bows, or lace accents, perfect for day-to-night dressing.
• Chloé Boots: Sleek, versatile footwear with a boho-chic edge, including the signature Susanna studded ankle boots.
• Ready-to-Wear Separates: Relaxed trousers, knitwear, and blazers that blend casual comfort with Parisian elegance.
  Chloé’s collections often feature artisan-inspired details, such as embroidery, crochet, and hand-stitched accents, reinforcing its connection to craft and tradition.

  Legacy and Influence

  Chloé has played a pivotal role in shaping modern women’s fashion, introducing designs that celebrate freedom, femininity, and individuality. Its revolutionary move into luxury ready-to-wear set a new standard in the industry, inspiring countless brands to follow suit.
  Under the leadership of iconic designers, Chloé has been a launching pad for fashion’s brightest talents, cementing its place as a trailblazer in the world of luxury fashion.

  Famous Fans and Cultural Impact

  Chloé has long been a favorite among celebrities, royals, and fashion icons. Fans include Grace Kelly, Jackie Kennedy, Jane Birkin, and Brigitte Bardot, who helped define the brand’s glamorous yet approachable aesthetic.
  Today, stars like Emma Stone, Margot Robbie, Katie Holmes, and Daisy Edgar-Jones are frequently seen wearing Chloé’s romantic dresses and carrying its iconic bags. The brand’s designs are also a staple in fashion editorials and red carpets, reinforcing its status as a symbol of modern femininity.

  Sustainability and Responsibility

  Gabriela Hearst has made sustainability a core focus of Chloé’s mission. Key initiatives include:

• Eco-Friendly Materials: Increasing the use of organic cotton, recycled cashmere, and responsibly sourced wool.
• Circular Fashion: Partnering with resale platforms to extend the life of Chloé pieces and reduce waste.
• Artisanal Collaboration: Working with women-led cooperatives to preserve traditional craftsmanship while empowering communities.
• Carbon Neutrality: Committing to reducing emissions across its supply chain and operations.
  These efforts reflect Chloé’s dedication to aligning luxury with social and environmental responsibility.

  Timeless Elegance with a Free Spirit

  Chloé captures the essence of Parisian chic, offering clothing and accessories that blend romantic femininity with modern practicality. From its iconic bags to its flowing dresses, the brand empowers women to embrace effortless elegance in their everyday lives.
  Under Gabriela Hearst’s visionary leadership, Chloé continues to innovate while honoring its heritage, proving that luxury can be both beautiful and meaningful. With its focus on craftsmanship, sustainability, and timeless design, Chloé remains a beacon of modern elegance and conscious luxury.