Bouguessa: Architectural Elegance with a Feminine Edge

Origins

Founded in 2014 by French-Algerian designer Faiza Bouguessa, Bouguessa is a Dubai-based label that reimagines modest fashion through a contemporary lens. Drawing inspiration from her grandmother, a skilled seamstress, Bouguessa developed a passion for garment-making early on. Her brand debuted with a focus on modern abayas, later expanding into a full ready-to-wear line that blends cultural heritage with modern design sensibilities.​

Ownership

Faiza Bouguessa remains the sole owner and creative director of her eponymous brand. Operating from her studio in Dubai Design District, she oversees all aspects of design and production, ensuring each collection reflects her vision of minimalist sophistication and feminine elegance.​

Aesthetic

Bouguessa's aesthetic is characterized by clean lines, bold silhouettes, and a neutral color palette. The brand draws inspiration from art, architecture, and global culture, resulting in garments that are both timeless and contemporary. Each piece is designed to empower women, offering versatility and comfort without compromising on style.​

Signature Pieces

• Long Blazers – Tailored outerwear that combines structure with fluidity.
• Shirt Dresses – Versatile pieces that can transition from day to night.
• Tailored Trousers – High-waisted pants that offer both comfort and elegance.
• Kaftans and Abayas – Modern interpretations of traditional garments.
• Ounassa Handbag – A structured leather bag that complements the brand's minimalist aesthetic.​
  

  Legacy

  Bouguessa has garnered international acclaim for its unique approach to modest fashion. The brand has been featured in various fashion publications and worn by celebrities, solidifying its status as a leader in contemporary design.Bouguessa's commitment to quality craftsmanship and sustainable practices has set a new standard in the fashion industry.​

  Famous Fans

• Beyoncé
• Eva Longoria
• Kourtney Kardashian
• Hailey Bieber
• Jessica Alba
• Melissa McCarthy
• Kelly Rutherford
• Queen Rania of Jordan
• Princess Deena Aljuhani Abdulaziz
  

  The Future

  Looking ahead, Bouguessa plans to expand its product offerings, including the introduction of leather goods and bespoke services. The brand aims to increase its global presence while maintaining its core values of sustainability and inclusivity.With a growing customer base and a clear vision, Bouguessa is poised to redefine modern fashion on a global scale.​