Asta Resort: Contemporary Resortwear with European Elegance
Origins
Founded in 2021 by sisters Helena and Jasmine Ammitzboell, Asta Resort is a Los Angeles-based brand with roots in Sydney, Australia, and Copenhagen, Denmark. The brand began as an artistic project focusing on resort wear, drawing inspiration from the sisters’ multicultural upbringing and travels.
Ownership
Asta Resort is a privately owned company, led by its founders who are deeply involved in the brand’s creative direction and operations.
Aesthetic
The brand’s aesthetic combines opulence and comfort, featuring hand-beaded eveningwear, knitwear, and swimwearcrafted from premium materials. Asta Resort’s designs are known for their vibrant colors, shimmering fabrics, and elegant silhouettes.
Signature Pieces
- Natalia Dress: A sequined dress that gained viral popularity on TikTok.
- Helena Embroidered Jean: Denim featuring intricate embroidery.
- Lio Bikini Top: Swimwear crafted from Italian lycra and shimmering sequins.
- Francie Set: A collared open-stitch polo shirt and belted short knitted from cotton, reflecting retro seaside nostalgia.
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Retail Presence
Asta Resort operates through its official website and is stocked by select retailers like REVOLVE and Kith.
The Future
The brand plans to expand its product categories, including collaborations with designers like Conley Averett for knitwear collections, and is exploring pop-up shops in locations such as Miami. Asta Resort aims to redefine resort wear by offering pieces suitable for various occasions beyond traditional vacation settings.
