Fit Comes First: The Confidence-Driven World of Andie Swim
Origins and Founding
Andie Swim was founded in 2017 by Melanie Travis with a simple yet impactful goal: to make swimwear shopping easier, more comfortable, and more inclusive for women. After countless disappointing shopping experiences, Travis launched the brand as a direct-to-consumer line offering sleek, well-fitting swimsuits for every body type. The result? Timeless silhouettes, functional support, and a fit-first approach that quickly gained a loyal following.
Ownership and Leadership
Melanie Travis remains the CEO and visionary behind Andie Swim, leading the brand’s growth with a focus on data-driven design and customer feedback. Backed by strategic investors, Andie has grown rapidly while staying true to its mission of comfort, confidence, and quality.
Aesthetic and Design Language
Andie’s aesthetic is classic, sleek, and wearable. The brand specializes in one-pieces and minimal bikinis that prioritize clean lines, supportive cuts, and practical comfort. Colorways are refined—navy, olive, black, and sand—with seasonal drops in playful prints or bright tones. Pieces are designed to feel like second skin, whether you’re swimming laps or lounging poolside, and are tested on real women to ensure a consistent, flattering fit.
Notable Pieces
- The Amalfi One Piece – A square-neck, full-coverage favorite with adjustable straps and built-in support.
- The Mykonos – A minimalist plunge-front one-piece with high legs and moderate coverage.
- The Tulum Bikini – A classic triangle top and side-tie bottom set with timeless beach appeal.
- The Malibu One Piece – A sporty scoop-back suit with a streamlined, athletic vibe.
- Andie x Demi Moore Capsule – Limited-edition silhouettes co-designed with actress Demi Moore, inspired by vintage French Riviera style.
Famous Fans
- Demi Moore
- Gabrielle Union
- Jennifer Garner
- Padma Lakshmi
- Meena Harris
The Future
Andie Swim continues to lead with inclusive sizing, expanding into long torso and maternity swim options. With new colorways, collabs, and travel essentials on the horizon, the brand is doubling down on its vision of swimwear that feels good, looks good, and makes women feel amazing from pool to plane.
