Alemais

Origins and Founding

Alemais was founded in 2020 by Lesleigh Jermanus, an Australian designer with over two decades of experience in the fashion industry, including roles at Zimmermann and Nicholas. Inspired by her love for art, culture, and the natural world, Jermanus launched Alemais to create a brand that fused traditional craftsmanship with contemporary design while adhering to ethical and sustainable principles.
Despite launching during the global pandemic, Alemais quickly gained recognition for its thoughtful approach to design and its commitment to preserving artisanal techniques.

Aesthetic and Notable Pieces

Alemais is renowned for its vibrant prints, feminine silhouettes, and exquisite craftsmanship. The brand draws heavily on global influences, reinterpreting traditional motifs and techniques through a modern lens. Each collection tells a story, blending natural materials with bold, colorful designs that evoke a sense of adventure and cultural appreciation.

Signature Pieces

Flowing Dresses: Maxi and midi dresses adorned with intricate prints and flowing shapes, perfect for both casual and formal occasions.

Blouses with Embroidery: Delicately crafted tops featuring hand-embroidered details, showcasing the brand’s artisanal ethos.

Statement Pants and Co-Ords: Vibrant sets and tailored trousers with bold patterns, offering versatility and style.

Outerwear: Lightweight jackets and coats with exaggerated shapes and subtle detailing, blending practicality with elegance.

Accessories: Handcrafted scarves and belts that complement the brand’s clothing while reinforcing its artistic identity.
Alemais’s commitment to craftsmanship is evident in every detail, from its use of sustainable fabrics to its intricate embroidery and prints.

Legacy and Influence

Alemais has quickly become a symbol of ethical luxury and artisanal innovation, blending contemporary fashion with heritage craftsmanship. The brand’s emphasis on sustainability, including its use of organic cotton, European linen, and low-impact fibers, has positioned it as a leader in the movement toward responsible fashion.
Through collaborations with artisans worldwide, Alemais preserves traditional techniques while introducing them to a global audience, creating collections that are both unique and timeless.

Famous Fans and Cultural Impact

Alemais has gained a loyal following among celebrities, influencers, and fashion enthusiasts who appreciate its artistry and commitment to sustainability. Its pieces have been worn by stars like Margot Robbie and Zoe Saldana, and it frequently appears in editorials for publications like Vogue Australia and Harper’s Bazaar.
The brand’s rapid rise and dedication to ethical practices were recognized in 2022 when it won Australia’s National Designer Award, further solidifying its reputation as a leader in the fashion industry.

Sustainability and Ethical Practices

Sustainability is at the core of Alemais’s mission. The brand employs circular design principles, minimizes waste, and uses eco-friendly materials like hemp and organic cotton. Alemais also plants a tree for every garment sold through its reforestation program, contributing to environmental conservation and climate action.

Modern Elegance Rooted in Tradition

Alemais stands at the intersection of art, culture, and ethics, offering collections that celebrate both femininity and sustainability. Lesleigh Jermanus’s visionary leadership and dedication to preserving artisanal traditions have positioned Alemais as a beacon of modern luxury with a conscience.
With its bold designs, ethical practices, and global perspective, Alemais continues to inspire the fashion industry, proving that beauty and responsibility can coexist.