Architectural Elegance from Switzerland: Akris’ Precision Minimalism
Origins and Founding
Akris was founded in 1922 in St. Gallen, Switzerland, by Alice Kriemler-Schoch, who began by crafting embroidered aprons. The name “Akris” is derived from her initials, and over the decades, the brand evolved into one of Europe’s most refined luxury fashion houses. Under the direction of her grandson, Albert Kriemler, the label became internationally renowned for its architectural silhouettes and commitment to understated luxury.
Ownership and Leadership
Still family-owned, Akris is helmed by Albert Kriemler, who serves as both creative director and the visionary force behind the brand’s modern evolution. Kriemler is known for his intellectual approach to fashion, often drawing inspiration from art, architecture, and photography. The brand’s manufacturing remains based in Switzerland, preserving its legacy of precision and craftsmanship.
Aesthetic and Design Language
Akris is defined by sleek minimalism, flawless tailoring, and clean lines. The aesthetic leans modern and sculptural, with garments that favor structure over embellishment and luxury rooted in fabrication. Signature pieces often feature double-face wool, silk crepe, and stretch cotton—materials engineered for movement, comfort, and quiet sophistication. The color palette is restrained and refined, with frequent use of neutrals, jewel tones, and sharp monochromes.
Notable Pieces
- Double-Face Wool Coats – Lightweight yet structured outerwear crafted without visible seams.
- Tailored Stretch Dresses – Streamlined silhouettes ideal for executive wardrobes or event dressing.
- Akris Ai Bag – A trapezoidal handbag with foldable sides, blending architecture and function.
- Silk Crepe Blouses – Fluid yet structured tops that offer elevated day-to-night versatility.
- Monochrome Power Suits – Impeccably tailored two-piece sets with subtle nods to minimalism.
Famous Fans
- Charlene, Princess of Monaco
- Amal Clooney
- Reese Witherspoon
- Nicole Kidman
- Tina Fey
The Future
Akris continues to bridge timeless design with forward-thinking execution. As the brand expands into architectural accessories and limited-edition artist collaborations, its core mission remains unchanged: to empower modern women through clothes that combine precision, practicality, and luxury with effortless confidence.
Q&A
How do you pronounce “Akris”?
“AHK-riss.”
Who founded Akris, and when?
Alice Kriemler-Schoch, in 1922, St. Gallen, Switzerland.
Is Akris still family-owned?
Yes. Brothers Albert and Peter Kriemler lead the house.
Who is the creative director?
Albert Kriemler. He has designed since the 1980s.
What is Akris known for?
Double-face cashmere, St. Gallen embroidery, precise tailoring, and quiet luxury.
Akris vs Akris punto—what’s the difference?
Akris is mainline luxury. Akris punto, launched in the 1990s, feels sportier and more playful.
Where are Akris clothes made?
Switzerland and selected European ateliers, including Italy.
Do Akris pieces run true to size?
Generally yes. Coats and blazers run slim. Size up for layering.
Are Akris coats worth it?
Yes. Hand-finished double-face construction delivers lightness, warmth, and longevity.
What is double-face cashmere?
Two fabric layers joined by hand. No lining. Clean edges. Reversible on many styles.
What is the Akris “Ai” bag?
A trapezoid tote that folds three ways: tote, trapezoid, and clutch.
Is the Ai bag heavy?
Leather feels moderate. Horsehair-paneled versions stay surprisingly light and structured.
What is Akris horsehair fabric?
Woven with real horsehair and silk or cotton. It’s durable, glossy, and architectural.
How do Akris punto pants fit?
Clean and comfortable. Often mid-rise with stretch. True to size for most.
Is Akris considered quiet luxury?
Yes. Minimal branding, refined fabrics, and immaculate cuts define the look.
Who wears Akris?
Princess Charlene of Monaco, Amal Clooney, and many editors favor the brand.
Are Akris pieces good for travel?
Yes. Double-face and technical crepes resist wrinkles and pack flat.
