4th and Reckless
4th & Reckless: Affordable Luxury with a Bold, Contemporary Edge Origins and Founding 4th & Reckless is a UK-based fashion brand founded in 2018, offering sleek, trend-driven designs with a focus on versatile wardrobe staples. Known for its bold take on tailoring and fashion-forward separates, the brand has quickly become a go-to for women seeking stylish […]
Proenza Schouler
Proenza Schouler: Experimental Elegance and Contemporary Luxury Origins and Founding Proenza Schouler was founded in 2002 by designers Jack McCollough and Lazaro Hernandez, who met while studying at Parsons School of Design in New York. The duo named the brand after their mothers’ maiden names, reflecting their personal connection to the label. Proenza Schouler made an immediate impact with its graduate thesis […]
Paloma Wool
Paloma Wool: Art, Clothing, and the Act of Getting Dressed Origins Founded in 2014 by Barcelona-based designer and photographer Paloma Lanna, Paloma Wool began as a multidisciplinary project exploring the intersection of art, photography, and clothing. Lanna, influenced by her parents’ involvement in the fashion industry, sought to create a brand that emphasized the artistic process […]
Andie Swim
Fit Comes First: The Confidence-Driven World of Andie Swim Origins and Founding Andie Swim was founded in 2017 by Melanie Travis with a simple yet impactful goal: to make swimwear shopping easier, more comfortable, and more inclusive for women. After countless disappointing shopping experiences, Travis launched the brand as a direct-to-consumer line offering sleek, well-fitting […]
Joah Brown
Joah Brown: Effortless Streetwear with a Modern Edge Origins Joah Brown was established in 2014 in Los Angeles, California by Joah Brown, who began her journey crafting headbands and turbans using an industrial sewing machine in her apartment in Carpinteria. What started as a small creative project quickly evolved into a full-fledged brand after Brown’s designs gained traction online. Encouraged […]
Favorite Daughter
Favorite Daughter: Modern Feminine Staples with a Playful Twist Origins and Founding Favorite Daughter was founded in 2020 by Erin Foster and Sara Foster, Hollywood actresses and writers, in collaboration with Centric Brands. Inspired by their personal style and a desire to create versatile, stylish wardrobe essentials, the Foster sisters built Favorite Daughter as a celebration of sisterhood, individuality, and timeless fashion. Rooted […]
Belle
Belle the Label: Ethereal Femininity with a Global Soul Origins Founded in 2020 by a collective of creatives in Bali, Belle the Label emerged as a response to the desire for clothing that transcends conventional boundaries. Inspired by the island’s natural beauty and vibrant culture, the brand seeks to blend fashion with a sense of freedom […]
Amiri
AMIRI: California Cool Meets Global Luxury Origins Founded in 2014 by Mike Amiri, the brand emerged from Los Angeles with a vision to blend the city’s rock ‘n’ roll heritage with high-end fashion. Drawing inspiration from his early days crafting stage pieces for musicians, Amiri infused his designs with a rebellious spirit and meticulous craftsmanship. Ownership […]
God Saves Queens
God Save Queens: Lingerie Made to Be Seen Origins God Save Queens was founded in 2014 by Polish designer Karolina Preiss. What began as a daring lingerie label quickly evolved into a cult brand redefining how women wear and view intimate apparel. From her studio in Łódź, Poland, Preiss created a line that blended femininity […]
The Line by K
