Belle

Belle the Label: Ethereal Femininity with a Global Soul Origins Founded in 2020 by a collective of creatives in Bali, Belle the Label emerged as a response to the desire for clothing that transcends conventional boundaries. Inspired by the island’s natural beauty and vibrant culture, the brand seeks to blend fashion with a sense of freedom […]

God Saves Queens

God Save Queens: Lingerie Made to Be Seen Origins God Save Queens was founded in 2014 by Polish designer Karolina Preiss. What began as a daring lingerie label quickly evolved into a cult brand redefining how women wear and view intimate apparel. From her studio in Łódź, Poland, Preiss created a line that blended femininity […]

Cos

COS: Timeless Minimalism and Modern Essentials Origins and Founding COS (Collection of Style) was launched in 2007 by the H&M Group as a premium brand offering timeless, high-quality clothing at an accessible price point. Headquartered in London, England, COS set out to redefine minimalist fashion, blending contemporary design with functionality. Inspired by art, architecture, and modern design, COS focuses on creating wardrobe essentials that transcend trends, offering versatile […]

Abyss

Abyss by Abby: Bold Glamour for the Spotlight Origins Founded in 2009 by Australian designer Abby Kheir, Abyss by Abby emerged from her desire to create the perfect party dresses for her stores. Drawing inspiration from her global travels and keen fashion sense, Kheir launched the label to offer designs that highlight the beauty of the […]

Base Range

Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]

Retrofete

Retrofête: Dazzling Glamour with a Vintage Twist Origins and Founding Retrofête was founded in 2018 by Ohad Seroya and Aviad Klin, two fashion entrepreneurs with a vision to create a brand that celebrates opulence, femininity, and party-ready fashion. Based in New York City, the brand draws inspiration from the glamour of the disco era, blending vintage aesthetics with modern silhouettes to create statement pieces designed […]

Natori

Natori: East-Meets-West Elegance in Luxury Fashion Origins and Founding Natori was founded in 1977 by Josie Natori, a former Wall Street executive turned fashion visionary. Born in the Philippines, Natori sought to create a brand that merged Eastern artistry with Western sensibilities, bringing luxury, craftsmanship, and cultural heritage to the world of lingerie, sleepwear, and ready-to-wear fashion. What started as a single embroidered nightgown inspired […]

Minnow

Minnow: Elevated Swimwear and Coastal-Inspired Style for the Whole Family Origins and Founding Minnow was founded in 2016 by Morgan Smith, a Southern California native with a passion for creating timeless, coastal-inspired swimwear for children and families. Drawing inspiration from her own family and life by the sea, Smith envisioned a brand that celebrates simplicity, quality, and playful elegance. Now based in Charleston, South […]