Madewell
Denim and Beyond: Madewell’s Cool-Girl Casual Origins and Founding Madewell was originally founded in 1937 as a workwear company, but the brand most consumers know today was relaunched by J.Crew in 2006 as a women’s denim-focused label. Under the creative lead of former J.Crew head Mickey Drexler, Madewell was reimagined as a youthful, laid-back brand […]
Pedro Shoes
Pedro: Modern Footwear and Accessories with Contemporary Elegance Origins and Founding Pedro was launched in 2006 under the Charles & Keith Group, a Singapore-based fashion powerhouse. Conceived as a complementary brand to its parent company, Pedro was designed to offer modern, sophisticated footwear and accessories for both men and women. With a focus on timeless elegance and accessible luxury, the brand quickly gained recognition […]
Toteme
Scandi Chic, Streamlined: The Uniform Appeal of Toteme Origins Founded in 2014 by Swedish fashion journalist Elin Kling and art director Karl Lindman, Toteme emerged from the duo’s desire to create a brand that encapsulated their vision of a modern uniform. Initially launched in New York, the brand later relocated its headquarters to Stockholm in 2016, […]
Coperni
Coperni: Where Fashion Meets Future Origins Coperni was founded in 2013 by French designers Sébastien Meyer and Arnaud Vaillant in Paris. The brand’s name pays homage to astronomer Nicolaus Copernicus, reflecting its founders’ desire to revolutionize fashion through innovation.After a brief hiatus during which Meyer and Vaillant served as creative directors at Courrèges, they relaunched Coperni […]
Canada Goose
Canada Goose: From Arctic Utility to Global Luxury Origins Founded in 1957 by Sam Tick in Toronto, Canada, Canada Goose began as Metro Sportswear Ltd., specializing in wool vests, raincoats, and snowmobile suits designed to withstand Canada’s harsh winters. In the 1970s, under the leadership of Tick’s son-in-law, David Reiss, the company introduced down-filled jackets, supplying parkas to public sector workers and explorers. The […]
Hugo Boss
Tailored Power, Global Reach: Hugo Boss’ Dual Identity Origins and Founding Hugo Boss was established in 1924 in Metzingen, Germany, originally as a manufacturer of workwear and uniforms. It wasn’t until the post-war era that the brand transitioned into men’s suiting, quickly becoming a cornerstone of modern European tailoring. Today, the brand operates under two […]
Chet Lo
Spiked Textures and Futuristic Femininity: The World of Chet Lo Origins and Founding Chet Lo, a Chinese-American designer from New York City, launched his eponymous label in 2020 after graduating from Central Saint Martins with a BA in Knitwear. Relocating to London in 2015, Lo immersed himself in the city’s vibrant fashion scene, drawing inspiration from […]
Paris Texas
Paris Texas: Where Parisian Elegance Meets Western Edge Origins Founded in 2015 by Annamaria Brivio in Milan, Paris Texas emerged from a vision to blend the sophistication of Parisian fashion with the bold spirit of Texan style. The brand’s name encapsulates this fusion, aiming to create footwear that embodies both elegance and audacity. Ownership Initially an […]
Camilla
Camilla: Bohemian Luxury Born in Australia Origins Camilla was founded in 2004 by Camilla Franks in Sydney, Australia. Initially a costume designer for theater, Franks transitioned into fashion with the launch of her signature kaftans, which reflected her flair for storytelling through textiles. Inspired by her extensive travels and background in performing arts, she began designing vibrant, free-spirited garments that […]
Farm Rio
Farm Rio: Vibrant Prints and Joyful Brazilian Spirit Origins and Founding Farm Rio was founded in 1997 by Katia Barros and Marcelo Bastos in Rio de Janeiro, Brazil. What began as a small stand at a fashion market has grown into one of Brazil’s most beloved and internationally recognized fashion brands. Inspired by the vibrant culture and lush landscapes of Brazil, Farm Rio […]