My Mum Made It
My Mum Made It: Bold Streetwear with a Playful Edge Origins and Founding My Mum Made It (MMMI) was founded in 2013 by Australian designer Nyree Leckenby. The brand started in Nyree’s studio apartment, where she hand-crafted garments using thrifted materials such as curtains and bed linens. The name “My Mum Made It” originated as a playful response to questions about […]
Strathberry
Sculptural Simplicity with Scottish Roots: Strathberry’s Signature Elegance Origins and Founding Strathberry was founded in 2013 by husband-and-wife duo Guy and Leeanne Hundleby in Edinburgh, Scotland. With a background in business and a passion for design, the couple launched the brand with a mission to create luxury handbags that married architectural form with understated refinement. […]
Off White
Off-White: Redefining Streetwear with High-Fashion Edge Origins and Founding Off-White was founded in 2012 by Virgil Abloh, a multidisciplinary designer and creative visionary. Based in Milan, Italy, Off-White was conceived as a brand that blurred the lines between streetwear and luxury, combining urban aesthetics with high-fashion influences. The brand’s name, “Off-White,” represents a conceptual space between black and white, reflecting Abloh’s approach […]
Agent Provocateur
Agent Provocateur: The Pinnacle of Provocative Luxury Origins and Founding Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees in Soho, London. Born out of a desire to redefine lingerie as both sensual and empowering, the brand broke away from traditional perceptions of underwear. Corré, the son of iconic designer Vivienne Westwood, infused the brand with a rebellious, boundary-pushing ethos, […]
Montce
Sultry, Sculpted, Swim: Montce’s Fit-First Swimwear Sensation Origins and Founding Montce Swim was founded in 2013 by Alexandra Grief in Fort Lauderdale, Florida. What started as a passion project rooted in custom swimwear grew into a globally recognized brand praised for its body-sculpting fits, feminine silhouettes, and beach-to-brunch versatility. Designed and produced in the USA, […]
Flook
Flook The Label: Bohemian Minimalism with Island Roots Origins Flook The Label was founded in 2012 by British designer Nikki Flook. Born out of a deep connection to craftsmanship and travel, the brand found its creative home in Bali, Indonesia, where Nikki collaborated closely with local artisans to bring her vision to life. From the […]
Tropic of C
Tropic of C: Sustainable Swimwear with a Timeless Appeal Origins and Founding Tropic of C was founded in 2018 by Candice Swanepoel, the South African supermodel best known for her work with Victoria’s Secret. Inspired by her global travels, Swanepoel envisioned a swimwear brand that combined timeless, minimal designs with sustainability. Tropic of C reflects her deep connection […]
Faithfull The Brand
Faithfull The Brand: Vintage-Inspired Resortwear with Ethical Roots Origins Founded in 2014 by Sarah-Jane Abrahams (Australia) and Helle Them-Enger (Norway), Faithfull The Brand was born out of a desire to create timeless resortwear with an ethical foundation. The duo met while living in Bali and established the brand’s headquarters there, building a business model centered around handmade production, transparency, and craftsmanship. Faithfull became […]
Jenni Kayne
Jenni Kayne: Effortless California Living Origins Jenni Kayne founded her namesake brand in 2002 in Los Angeles, California at just 19 years old. Inspired by the relaxed yet refined style of California living, Kayne envisioned a brand that would capture the essence of West Coast minimalism through timeless, versatile pieces. Drawing from her deep appreciation for natural fabrics and simple […]
Arket
Modern Basics with Nordic Cool: Arket’s Refined Essentials Origins and Founding Arket was launched in 2017 by the H&M Group as a premium lifestyle concept focused on modern essentials, sustainability, and timeless design. Headquartered in Stockholm, Arket was created to offer high-quality fashion, accessories, and home goods in one elevated, minimalist destination inspired by Scandinavian […]