The Kript

The Kript: Trend-Forward Fashion with a Global Edge Origins Established in 2014 by Adham Hatoum, The Kript began as a modest online boutique on social media platforms, aiming to make online shopping a more social and engaging experience. Originating from Beirut, Lebanon, the brand rapidly gained traction by curating and offering the latest fashion trends to a growing customer base. ​ […]

MSGM

Bold Prints, Loud Color: MSGM’s Italian Maximalism Origins and Founding MSGM was founded in 2009 by Italian designer Massimo Giorgetti in Milan. Known for his fearless use of print, clashing textures, and youthful energy, Giorgetti created MSGM as a response to the minimalism dominating the late 2000s. The label quickly gained traction for injecting new […]

Anine Bing

Anine Bing: Scandinavian Minimalism Meets Rock-and-Roll Edge Origins and Founding Anine Bing was founded in 2012 in Los Angeles, California, by Anine Bing, a Danish-born, Swedish-raised former model, singer, and blogger. Inspired by her love for classic wardrobe essentials and her experiences in both Scandinavian minimalism and California cool, Bing set out to create a brand that embodies effortless style with a rebellious edge. […]

Coach

Iconic Americana, Reinvented: Coach’s Playful Modern Legacy Origins and Founding Coach was founded in 1941 as a family-run leather goods workshop in New York City. Originally specializing in handcrafted wallets and handbags, the brand grew under the creative influence of Bonnie Cashin in the 1960s and became a household name in American luxury fashion. Known […]

Jimmy Choo

Jimmy Choo: Glamour and Luxury from Head to Toe Origins Jimmy Choo was founded in 1996 by Jimmy Choo, a Malaysian-born bespoke shoemaker, and Tamara Mellon, a former accessories editor at British Vogue. Choo had already established a reputation in London’s elite fashion circles for his handcrafted shoes, which were favored by celebrities and royalty — including Princess Diana. Mellon recognized […]

Ganni

Ganni: Scandinavian Cool with a Playful Twist Origins and Founding Ganni was founded in 2000 in Copenhagen, Denmark, by Frans Truelsen, initially as a cashmere-focused label. In 2009, the brand underwent a transformative relaunch under Nicolaj Reffstrup and his wife, Ditte Reffstrup, who envisioned Ganni as a modern label that embodied Scandinavian simplicity while adding a bold, playful edge. Under their leadership, Ganni quickly evolved into […]

Zadig & Voltaire

Rock ‘n’ Roll with Parisian Attitude: Zadig & Voltaire Origins and Founding Zadig & Voltaire was founded in 1997 by Thierry Gillier, grandson of Lacoste’s co-founder. Named after a Voltaire novella, the brand launched with a distinctly rebellious spirit—blending literary inspiration with modern rock ‘n’ roll style. From the start, Zadig & Voltaire positioned itself […]

AMI Paris

Parisian Ease with a Tailored Twist: AMI Paris Origins and Founding AMI Paris was founded in 2011 by Alexandre Mattiussi, a French designer with experience at Dior, Givenchy, and Marc Jacobs. With a name that literally means “friend” in French and echoes the founder’s initials, AMI set out to bring the effortless elegance of real […]

Orelia

Orelia: Affordable Luxury with a Trend-Forward Edge Origins Established in 2007 in Brighton, UK, Orelia was created to bridge the gap between high street and designer jewelry. The brand aimed to offer affordable, trend-led pieces without compromising on quality. ​ Ownership Orelia is a privately owned company, operating independently to maintain its unique brand identity and design ethos.​ Aesthetic Orelia’s aesthetic is characterized […]

Dolce & Gabbana

Dolce & Gabbana: The Masters of Italian Glamour Origins and Founding Dolce & Gabbana was founded in 1985 by Domenico Dolce and Stefano Gabbana in Milan, Italy. The duo, who first met while working at a fashion house, launched their eponymous label to celebrate the allure of Italian heritage, Mediterranean culture, and the sensuality of femininity. Their debut collection, showcased in 1985, established […]