Joah Brown
Joah Brown: Effortless Streetwear with a Modern Edge Origins Joah Brown was established in 2014 in Los Angeles, California by Joah Brown, who began her journey crafting headbands and turbans using an industrial sewing machine in her apartment in Carpinteria. What started as a small creative project quickly evolved into a full-fledged brand after Brown’s designs gained traction online. Encouraged […]
Amiri
AMIRI: California Cool Meets Global Luxury Origins Founded in 2014 by Mike Amiri, the brand emerged from Los Angeles with a vision to blend the city’s rock ‘n’ roll heritage with high-end fashion. Drawing inspiration from his early days crafting stage pieces for musicians, Amiri infused his designs with a rebellious spirit and meticulous craftsmanship. Ownership […]
Set Active
Set Active: Elevated Basics for the Modern Lifestyle Origins and Founding Set Active was founded in 2018 by Lindsey Carter, who sought to create versatile activewear that seamlessly transitions from workouts to everyday life. Based in Los Angeles, California, the brand emphasizes functional simplicity, offering matching sets and essentials that blend style, comfort, and performance. Set Active quickly gained traction with its focus on neutral tones, sleek designs, and a community-driven […]
Aje World
Aje: Bold Australian Style with a Global Appeal Origins and Founding Aje (pronounced “age”) was co-founded in 2008 by Adrian Norris and Edwina Forest, two Australians with a shared vision of creating fashion that bridges the gap between coastal ease and urban sophistication. Drawing inspiration from Australia’s natural landscapes and artistic heritage, Aje has become synonymous with bold, […]
Natori
Natori: East-Meets-West Elegance in Luxury Fashion Origins and Founding Natori was founded in 1977 by Josie Natori, a former Wall Street executive turned fashion visionary. Born in the Philippines, Natori sought to create a brand that merged Eastern artistry with Western sensibilities, bringing luxury, craftsmanship, and cultural heritage to the world of lingerie, sleepwear, and ready-to-wear fashion. What started as a single embroidered nightgown inspired […]
My Mum Made It
My Mum Made It: Bold Streetwear with a Playful Edge Origins and Founding My Mum Made It (MMMI) was founded in 2013 by Australian designer Nyree Leckenby. The brand started in Nyree’s studio apartment, where she hand-crafted garments using thrifted materials such as curtains and bed linens. The name “My Mum Made It” originated as a playful response to questions about […]
Sisters and Seekers
Off White
Off-White: Redefining Streetwear with High-Fashion Edge Origins and Founding Off-White was founded in 2012 by Virgil Abloh, a multidisciplinary designer and creative visionary. Based in Milan, Italy, Off-White was conceived as a brand that blurred the lines between streetwear and luxury, combining urban aesthetics with high-fashion influences. The brand’s name, “Off-White,” represents a conceptual space between black and white, reflecting Abloh’s approach […]
Montce
Sultry, Sculpted, Swim: Montce’s Fit-First Swimwear Sensation Origins and Founding Montce Swim was founded in 2013 by Alexandra Grief in Fort Lauderdale, Florida. What started as a passion project rooted in custom swimwear grew into a globally recognized brand praised for its body-sculpting fits, feminine silhouettes, and beach-to-brunch versatility. Designed and produced in the USA, […]
Wilson
Heritage Meets High Tech: Wilson’s New Era of Performance Origins and Founding Founded in 1913 in Chicago, Wilson Sporting Goods is one of the most iconic American sports brands, known for shaping modern athletics—from tennis and basketball to golf and baseball. Originally focused on sporting equipment, Wilson has outfitted generations of athletes with gear and […]