Acne Studios
Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]
Rowing Blazers
Rowing Blazers: A Contemporary Take on Classic Preppy Style Origins and Founding Rowing Blazers was founded in 2017 by Jack Carlson, a former U.S. national rowing team member and archaeologist. Drawing inspiration from his experience in rowing and his fascination with the traditions of collegiate and athletic blazers, Carlson sought to create a brand that celebrated the heritage of preppy […]
Meshki
Meshki: Glamorous, Minimalist Fashion for the Confident Woman Origins and Founding Meshki was founded in 2013 by Shadi and Myriam Meshki, two best friends from Sydney, Australia. The duo started the brand with a shared passion for modern, minimalist fashion that empowers women to feel confident and glamorous. Originally launched as an online store selling statement basics, Meshki quickly gained a […]
Magic Society
Fait Par Foutch
DSquared2
DSquared2: A Bold Fusion of Canadian Roots and Italian Craftsmanship Origins and Founding DSquared2 was founded in 1995 by twin brothers Dean and Dan Caten, Canadian-born designers who honed their craft at the Parsons School of Design in New York. After gaining experience working for major fashion brands, the Catens moved to Milan, where they launched their own label. Their debut […]
Skims
Skims: Redefining Modern Shapewear and Inclusive Fashion Origins and Founding Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus […]
Boden
Boden: Timeless British Style with a Playful Twist Origins and Founding Boden was founded in 1991 by Johnnie Boden in London, England. Initially launched as a menswear catalog, the brand quickly expanded to include womenswear, childrenswear (Mini Boden), and accessories, catering to the entire family. Boden is known for its vibrant prints, timeless cuts, and a quintessentially British charm that blends tradition with modernity. Boden’s […]
Modern Citizen
Modern Citizen: Effortless Minimalism for the Modern Woman Origins and Founding Modern Citizen was founded in 2014 by Jess Lee in San Francisco, California, with a mission to create versatile, minimalist clothing for women navigating modern, busy lives. Rooted in the belief that style should be effortless and accessible, the brand offers elevated wardrobe essentials that are designed to transition seamlessly from work to […]
Equipment
Equipment: Timeless Parisian-Inspired Essentials Origins Established in 1976 by Christian Restoin in Paris, Equipment revolutionized women’s fashion by introducing men’s shirt tailoring to women’s wardrobes. The brand was relaunched in 2010 by Serge Azria, bringing a modern touch to its classic designs. Ownership Equipment is a privately owned company, operating under the umbrella of The Collected Group, which also includes brands like Joie and Current/Elliott. Aesthetic […]