Danielle Guizio
Danielle Guizio: Bold, Empowered Streetwear for the Modern Woman Origins and Founding Danielle Guizio launched her eponymous label in 2014, driven by a vision to create bold, unapologetic designs that empower women. Based in New York City, the brand began with a focus on streetwear-inspired pieces and quickly gained traction for its sexy, confident aesthetic. Guizio’s background in fashion merchandising and her […]
Mara Hoffman
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Veronica Beard
Veronica Beard: Effortless Glamour with a Modern Edge Origins and Founding Veronica Beard was founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard, two sisters-in-law who shared a vision to create versatile, stylish clothing for the modern woman. Based in New York City, the brand blends timeless tailoring with contemporary designs, offering pieces that transition seamlessly from day to night and work to […]
Frame
Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]
Theory
Theory: Modern Tailoring for the Contemporary Professional Origins and Founding Theory was founded in 1997 by Andrew Rosen and Elie Tahari in New York City, with a vision to create tailored, comfortable clothing that bridges the gap between workwear and casualwear. The brand’s foundation was built on the innovative use of stretch fabrics, offering wearers both ease and elegance without compromising on style. From its inception, Theory […]
Stella McCartney
Stella McCartney: Sustainable Luxury with a Modern Feminine Touch Origins and Founding Stella McCartney launched her eponymous label in 2001 in partnership with the luxury conglomerate Kering, becoming one of the first high-profile designers to champion sustainable fashion in the luxury market. The daughter of music legend Paul McCartney and photographer Linda McCartney, Stella grew up with a strong appreciation for nature, ethical values, […]
Tyler Mcgillivary
God Saves Queens
God Save Queens: Lingerie Made to Be Seen Origins God Save Queens was founded in 2014 by Polish designer Karolina Preiss. What began as a daring lingerie label quickly evolved into a cult brand redefining how women wear and view intimate apparel. From her studio in Łódź, Poland, Preiss created a line that blended femininity […]
Lisa say Gah
Lisa Says Gah: A Playful Celebration of Individual Style Origins and Founding Lisa Says Gah was founded in 2014 by Lisa Bühler, a former fashion buyer based in San Francisco. Frustrated by the lack of diversity and originality in the fast-fashion industry, Bühler launched Lisa Says Gah as a response to the overwhelming sameness in mainstream fashion. The brand began […]