Thom Browne
The Art of Uniform: Thom Browne’s Subversive Tailoring Origins and Founding Thom Browne launched his namesake label in 2001, beginning with a made-to-measure shop in New York City’s West Village. Starting with five meticulously crafted grey suits, he reimagined classic American tailoring through a lens of conceptual minimalism and precise proportion. His first ready-to-wear menswear collection debuted […]
Kiel James Patrick
Coastal Preppy with Americana Charm: The World of Kiel James Patrick Origins and Founding Kiel James Patrick was founded in 2008 in Rhode Island by Kiel Patrick James and Sarah Vickers. What started as a handcrafted bracelet company inspired by coastal New England traditions quickly evolved into a full lifestyle brand offering apparel, footwear, and […]
Burberry
Burberry: The Quintessential British Luxury Brand Origins and Founding Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper’s apprentice, in Basingstoke, England. Originally established as an outerwear company, Burberry gained fame for its invention of gabardine, a weatherproof and breathable fabric that revolutionized rainwear. The brand’s functional yet elegant designs quickly became a staple for explorers, military personnel, […]
Casa Blanca
Retro Romance and Après-Sport Luxury: The World of Casablanca Origins and Founding Casablanca was founded in 2018 by French-Moroccan designer Charaf Tajer. Drawing inspiration from his dual heritage, the brand blends Parisian elegance with the vibrant spirit of Morocco. The name “Casablanca” pays homage to the city where Tajer’s parents met, encapsulating a narrative of love, culture, […]
Rowing Blazers
Rowing Blazers: A Contemporary Take on Classic Preppy Style Origins and Founding Rowing Blazers was founded in 2017 by Jack Carlson, a former U.S. national rowing team member and archaeologist. Drawing inspiration from his experience in rowing and his fascination with the traditions of collegiate and athletic blazers, Carlson sought to create a brand that celebrated the heritage of preppy […]
Soft Goat
Soft Goat: Swedish Cashmere with a Modern Edge Origins Founded in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat emerged from a desire to offer high-quality cashmere knitwear at accessible prices. The idea was sparked during a dinner conversation about the high cost of cashmere, leading to the creation of a brand that combines luxury with affordability. Ownership Soft Goat […]
Sezane
French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]
Aviator Nation
Aviator Nation: Vintage Vibes and California Cool Origins and Founding Aviator Nation was founded in 2006 by Paige Mycoskie, a Texas-born designer and entrepreneur, in Venice Beach, California. Inspired by her love of 1970s surf culture and vintage fashion, Mycoskie began creating hand-stitched hoodies and sweatpants that reflected a laid-back, nostalgic aesthetic. What started as a passion project quickly evolved into […]
Moncler
Alpine to Avant-Garde: Moncler’s Luxury Outerwear Legacy Origins and Founding Moncler was founded in 1952 in Monestier-de-Clermont, a mountain village in France, as a manufacturer of alpine gear and quilted sleeping bags. The brand transitioned into high-performance ski wear and down jackets, becoming a staple in the wardrobes of explorers and Olympians. Its pivot to […]
Alo Yoga
Alo Yoga: The Intersection of Activewear and Everyday Luxury Origins and Founding Alo Yoga was founded in 2007 in Los Angeles, California, by Danny Harris and Marco DeGeorge, with a mission to create high-quality, performance-driven activewear that could seamlessly transition from the studio to the street. The brand name “Alo” stands for Air, Land, and Ocean, reflecting its founders’ commitment to creating clothing that inspires […]