Alex Mill
Timeless Staples and Everyday Uniforms: The World of Alex Mill Origins and Founding Alex Mill was founded in 2012 by Alex Drexler, the son of former J.Crew CEO Mickey Drexler. The brand began with a simple mission: to create the perfect button-down shirt. Operating from a small shop on Elizabeth Street in New York City, Alex Mill […]
Noah NY
Skate-Punk Heritage Meets Ethical Menswear: The World of Noah NY Origins and Founding Noah NY was founded in 2015 by Brendon Babenzien, former design director at Supreme, and his wife, Estelle Bailey-Babenzien. The brand was created to merge the rebellious spirit of skate, surf, and punk cultures with the refinement of classic menswear. Noah’s flagship store is […]
Maison Miru
Modular Jewelry for Modern Life: Maison Miru’s Sculptural Simplicity Origins and Founding Maison Miru was founded in 2016 by Trisha Okubo, a Stanford-trained engineer with a passion for design and self-expression. Inspired by the intersection of art and science, Okubo launched the brand to create jewelry that marries form and function. The name “Maison Miru” […]
Salomon
Salomon: From Alpine Workshops to Global Outdoor Innovators Origins Founded in 1947 in Annecy, nestled within the French Alps, Salomon began as a small family-run workshop. François Salomon, alongside his wife Jeanne and son Georges, initially focused on producing saw blades before transitioning to crafting steel edges for skis. This pivot marked the brand’s entry into the winter sports arena, laying the groundwork […]
Tods
Tod’s: Italian Craftsmanship and Timeless Elegance Origins and Founding Tod’s was founded in the early 20th century by Filippo Della Valle in Casette d’Ete, Italy, initially as a small family-run shoe workshop. The brand was later revolutionized by his grandson, Diego Della Valle, who transformed Tod’s into a global symbol of Italian luxury and artisanal craftsmanship. Tod’s is best known for […]
Saxx
Performance from the Inside Out: SAXX’s Anti-Chafe Innovation Origins and Founding SAXX was founded in 2006 by Trent Kitsch after an uncomfortable fishing trip inspired him to design better men’s underwear—specifically with anti-chafing support. What began as a niche idea became a game-changing innovation in the men’s underwear space, thanks to its now-iconic BallPark Pouch™ […]
Bombas
Comfort With a Cause: The Bombas Mission Origins and Founding Bombas was founded in 2013 by David Heath and Randy Goldberg in New York City after they learned that socks are the most requested clothing item in U.S. homeless shelters. With a simple yet impactful idea—make better socks and donate a pair for every one […]
Brooks Brothers
Brooks Brothers: The Timeless Standard of American Style Origins and Founding Brooks Brothers, the oldest clothing retailer in the United States, was founded in 1818 by Henry Sands Brooks in New York City. What began as a small shop offering ready-to-wear garments quickly grew into a cornerstone of American menswear, setting standards for quality, innovation, and timeless style. With a history spanning over […]
Tommy John
Fit, Feel, Function: Tommy John’s Tailored Take on Underwear Origins and Founding Tommy John was founded in 2008 by Tom Patterson and his wife Erin Fujimoto after Patterson, a medical device salesman, grew frustrated with ill-fitting undershirts. Their solution: a better undershirt, followed by a line of equally well-engineered underwear, loungewear, and apparel designed to […]
Mack Weldon
Mack Weldon: Reinventing Men’s Basics with Modern Innovation Origins and Founding Mack Weldon was founded in 2012 by Brian Berger and Michael Isaacman with a mission to revolutionize men’s basics. Frustrated by the lack of innovation in underwear, T-shirts, and socks, the duo set out to create a brand that combined premium materials, innovative design, and exceptional comfort. Headquartered in New York City, Mack Weldon […]