Summer just got a serious upgrade. STAUD, the cult-favorite brand known for playful silhouettes and effortless It-girl style, has teamed up with Business & Pleasure Co., the go-to label for aesthetic outdoor essentials, to launch a limited-edition capsule designed for sun-drenched lounging.
From striped umbrellas to retro loungers, this collab channels the kind of poolside glamour that feels straight out of a Slim Aarons photograph—with just the right amount of STAUD’s signature cool.
What’s in the Collab?
The Business & Pleasure Co. x STAUD collection blends fashion and function with a nod to vintage beach club vibes. Think timeless stripes, tailored curves, and utility made pretty. Here’s what to expect:
- Canvas Market Umbrellas: Iconic green-and-white stripes with scalloped edges—an instant backyard or beach upgrade.
- Tommy Chairs: Folding chairs that feel more L.A. bungalow than camping trip.
- Padded Loungers: Minimalist but plush, perfect for soaking in the sun.
- Matching Pool Floats: Yes, even your float can be fashion-forward.
- Canvas Totes & Accessories: Lightweight add-ons for on-the-go glam.
Every piece is tailored for the fashion-lover who doesn’t want to sacrifice aesthetics for comfort—especially when it comes to their outdoor setup.
Why It Works
This collab feels like a natural match. STAUD’s playful sophistication meets Business & Pleasure’s breezy California ease, resulting in pieces that feel equally at home in Palm Springs or the Hamptons. It’s luxury leisurewear—but for your patio.
Limited Drop, Big Energy
The capsule is limited-edition and available now on both brands’ sites. With summer weekends on the horizon and design-minded shoppers already buzzing, this is one of those “add to cart before it sells out” kind of moments.
Whether you’re styling your backyard, booking a beach house, or just dreaming of your next sunny escape, this drop makes a strong case for dressing your environment as well as you dress yourself.
