Hill House Home: Where Everyday Comfort Meets Elevated Romance
Origins
Hill House Home was founded in 2016 by Nell Diamond in New York City. Initially launched as a luxury bedding company, the brand was born from Diamond’s passion for design and her belief that comfort and beauty should coexist in daily rituals. With a background in economics and fashion, Nell brought a fresh perspective to lifestyle products, gradually expanding the brand’s reach beyond home goods into fashion, accessories, and bridalwear.
Ownership
Hill House Home is a privately owned company, led by Nell Diamond as Founder and CEO. Her influence remains central to the brand’s identity, overseeing everything from product design to community engagement and strategic growth.
Aesthetic
Hill House Home is best known for its feminine, romantic, and whimsical aesthetic, often defined by floral prints, delicate ruffles, smocking, and soft silhouettes. The brand’s style merges old-world charm with modern versatility, making its pieces just as suitable for lounging at home as for attending brunch, weddings, or running errands. The overall vibe is dreamlike, airy, and aspirational — a world where Regency romance meets city-girl ease.
Signature Pieces
- The Nap Dress® – A modern cult classic, this sleeveless smocked dress became the brand’s breakout hit during 2020. It’s beloved for its comfort, flattering fit, and wear-anywhere appeal.
- The Ellie Nap Dress – The brand’s most iconic version, featuring puff sleeves, tiered ruffles, and Hill House’s signature soft prints.
- The Elizabeth Nap Dress – A more fitted, romantic take on the original, with lace trim and longer length.
- Home Collection – The brand’s original category, offering hotel-quality bedding, monogrammable bathrobes, and plush towels with a refined yet cozy look.
- Bridal Edit – A line of dreamy white dresses, veils, and accessories ideal for bridal showers, bachelorette weekends, or the ceremony itself.
Legacy
Hill House Home has transformed from a niche luxury bedding brand into a lifestyle empire with a devoted cult following. Its launch of the Nap Dress® not only captured a cultural moment — particularly during the pandemic — but also sparked a wider trend toward stylish comfort and soft femininity. The brand has been celebrated for its ability to build strong community engagement and tap into the power of viral marketing.
Famous Fans
Hill House Home’s whimsical aesthetic has charmed a number of celebrities and influencers, including:
- Mindy Kaling – Frequently wears Nap Dresses on social media.
- Chrissy Teigen – Spotted in Hill House dresses during casual outings.
- Jennifer Garner – A fan of the brand’s effortless elegance.
- Katie Sturino & Grace Atwood – Influencers who helped bring visibility to the brand’s inclusive sizing and styling versatility.
The Future
Hill House Home continues to grow its product categories, including expanding into seasonal collections, swimwear, outerwear, and bridalwear. With its first physical flagship store in New York’s SoHo district and more pop-ups planned nationwide, the brand is moving from online cult status to an omnichannel fashion destination — all while staying true to its dreamy, joyful DNA.
