DÔEN: Nostalgic Femininity Rooted in California Spirit
Origins
DÔEN was founded in 2016 by sisters Margaret and Katherine Kleveland in Santa Barbara, California. Drawing from their backgrounds in fashion and their experiences as mothers, they envisioned a brand that celebrates womanhood through timeless, vintage-inspired designs. DÔEN emerged as a response to the lack of female-led brands in the fashion industry, aiming to create a company by women, for women, with a focus on community and collaboration.
Ownership
DÔEN remains independently owned and operated by its founding team. The brand operates as a collective, with a majority female leadership, emphasizing shared values and a commitment to empowering women at every level of the organization.
Aesthetic
DÔEN’s aesthetic is characterized by romantic, vintage-inspired silhouettes that evoke a sense of nostalgia. The designs often feature delicate florals, ruffles, and flowing fabrics, reflecting the brand’s roots in coastal California’s bohemian culture. The clothing is designed to be versatile and timeless, appealing to women seeking both comfort and elegance.
Signature Pieces
- Quinn Dress: A fan-favorite midi dress known for its flattering fit and versatile style, available in various colors and prints.
- Bijou Dress: A flowy, floral dress that transitions seamlessly from day to night, embodying DÔEN’s signature romantic style.
- Henri Blouse: A ruffled blouse with a feminine V-neckline, often crafted in neutral shades and seasonal prints.
- Ischia Dress: A cottagecore-inspired silhouette with adjustable ties, offering both comfort and style.
- Ashlynn Dress: A maxi dress featuring a drawstring waist and neckline, designed for versatility and ease.
Collaborations
- Gap x DÔEN: A limited-edition collection launched in 2024, featuring 51 pieces that blend DÔEN’s feminine designs with Gap’s classic styles. The collection includes dresses, denim, loungewear, and accessories for women and children.
- RMS Beauty x DÔEN: A beauty collaboration offering a three-piece makeup set, including a custom raspberry lip and cheek tint, a Buriti bronzer, and a neutral gloss, reflecting the effortless elegance of both brands.
Sustainability Initiatives
DÔEN is committed to ethical and sustainable practices. The brand partners with manufacturers that support and empower women, ensuring fair wages and safe working conditions. DÔEN also launched the “Hand Me DÔEN” program, a resale initiative allowing customers to return pre-loved items in exchange for store credit, promoting circular fashion and reducing waste.
Retail Presence
While primarily an online retailer, DÔEN has expanded its physical presence with boutiques in key locations:
- Los Angeles, CA: The flagship store offering the full range of DÔEN collections.
- New York, NY: A boutique in the West Village, reflecting the brand’s East Coast expansion.
- Sag Harbor, NY: A seasonal store catering to the Hamptons community, opened in 2024.
The Future
DÔEN continues to grow, focusing on expanding its product offerings and retail footprint while maintaining its commitment to sustainability and female empowerment. The brand plans to introduce new categories and collaborations, further solidifying its place in the fashion industry as a leader in thoughtful, timeless design.
