Fantasy in Fabric: Selkie’s Dreamworld of Dresses

Origins and Founding

Selkie was founded in 2018 by Kimberley Gordon, co-founder of Wildfox Couture, as a celebration of fantasy, femininity, and unapologetic self-expression. Inspired by fairy tales, art history, and childhood nostalgia, the brand launched with one viral puff dress and quickly evolved into a full-fledged fashion fantasy. Selkie is named after mythical seal women from Celtic folklore—creatures that embrace both power and vulnerability.

Ownership and Leadership

Kimberley Gordon remains the founder and creative director of Selkie, steering the brand with a deeply personal and inclusive vision. The brand operates independently and designs all collections in Los Angeles, with a strong focus on storytelling and artistic direction.

Aesthetic and Design Language

Selkie’s aesthetic is whimsical, theatrical, and romantic to the core. Known for its voluminous puff sleeves, organza fabrics, pastel prints, and painterly storytelling, the brand embraces maximalism and emotion. Dresses are intentionally exaggerated—high bust lines, corseted waists, balloon skirts—designed to make wearers feel like main characters in a dreamlike world. The pieces often include literary references, Renaissance-inspired silhouettes, and inclusive sizing.

Notable Pieces

• The Puff Dress – The original viral hit: a short, high-volume organza dress with puff sleeves.
• Cotton French Puff – A more casual version of the puff dress in soft cotton and dreamy prints.
• The Ballroom Gown – Floor-length drama with billowing sleeves and fairytale flair.
• Nap Dresses – Loungewear-inspired but theatrical, perfect for dreamy homewear or statement layering.
• Selkie Capsules – Seasonal drops inspired by art, mythology, ballet, and vintage sleepwear.

Famous Fans

• Doja Cat
• Barbie Ferreira
• Chloe Cherry
• Lizzo
• Hunter Schafer

The Future

Selkie continues to expand into fantasy outerwear, bridal, and plus-size exclusives while maintaining its signature dreamy aesthetic. With immersive campaigns, inclusive storytelling, and couture-level detailing, the brand invites everyone to step into a more romantic version of reality.

Q&A

Who founded Selkie, and when?
Kimberley Gordon launched Selkie in 2018 after co-founding Wildfox.

What is Selkie best known for?
Voluminous, romantic dresses—especially The Puff—in sheer organza or airy cotton.

Does Selkie run true to size?
Often snug in the bust and shoulders. If between sizes or busty, size up.

Which Selkie styles work best for larger busts?
Look for smocked backs, adjustable straps, or cotton versions with more give.

Is the Puff Dress see-through?
Light organza can read sheer. Many wear a nude slip or matching shorts.

Is the Puff mini very short?
Yes on taller frames. Consider biker shorts or try midi/long lengths.

Are Selkie sleeves tight or itchy?
Organza can feel scratchy at seams. A thin layer or slip helps.

What sizes does Selkie offer?
A broad range, typically from XXS into extended sizes. Check the specific style.

How do I pick my size—bust or waist?
Prioritize bust and shoulder fit first. The skirt volume is forgiving.

Can I tailor a Selkie dress?
Yes—shorten hems, adjust straps, or ease seams. Choose a tailor comfortable with organza.

How do I wash a Selkie organza dress?
Spot clean or gentle hand wash cold. Air dry. Steam lightly—no high heat.

Can I steam Selkie organza?
Yes, at low steam from a distance. Test a hidden area first.

How do I travel with a Puff Dress?
Roll tissue inside sleeves and bodice. Pack on top; hang and steam on arrival.

Is Selkie worth the price?
If you want statement volume, whimsical prints, and event-ready drama—yes.

Good first Selkie purchase?
The Puff in a solid or soft print. It styles easily for many events.

What shoes work with the Puff?
Strappy heels, ballet flats, Mary Janes, or sleek boots. Keep accessories minimal.

Is Selkie appropriate for weddings or bridesmaids?
Yes—choose deeper tones, midis, or gowns. Avoid bridal whites unless requested.

Does Selkie release seasonal collections?
Yes—drops arrive through the year with new prints, lengths, and fabrics.

How does Selkie compare to LoveShackFancy or Zimmermann?
Selkie leans maximal, cloud-like volume. The others skew lace, ruffles, or tailored boho.

Any tips to prevent static in organza?
A light anti-static spray, hydrated skin, and a slip reduce cling.