Lirika Matoshi: Whimsy, Romance, and Viral Couture
Origins
Founded in 2016 by Kosovo-born designer Lirika Matoshi, the brand began as a collection of handmade accessories sold on Etsy. After moving to New York City at age 20, Matoshi gained popularity for her hand-embellished tights and glittery dresses, all created without formal fashion training. Inspired by her sister, fashion designer Teuta Matoshi, Lirika learned design techniques and sourcing luxury fabrics firsthand.
Ownership
Lirika Matoshi operates as an independent, women-led brand with production facilities in both New York City and Kosovo. The brand emphasizes ethical craftsmanship and supports local artisans.
Aesthetic
The brand is renowned for its whimsical and feminine designs, featuring elements like tulle, sequins, and embroidered motifs. Matoshi’s creations often draw inspiration from nature and nostalgia, resulting in pieces that exude romanticism and charm.
Signature Pieces
- Strawberry Dress – A pink tulle midi dress adorned with glittered strawberries, which went viral in 2020 and became emblematic of the “cottagecore” aesthetic.
- Heart Pillow Silk Dress – A silk mini dress featuring 3D heart appliqués, showcasing the brand’s playful approach to design.
- Apartment Coat – A wool coat embellished with embroidered scenes of domestic interiors, reflecting Matoshi’s attention to detail and storytelling.
- Organza Petals Top – An off-the-shoulder top adorned with pastel organza petals, highlighting the brand’s ethereal aesthetic.
Legacy
Lirika Matoshi has carved a niche in the fashion industry by blending handcrafted artistry with modern design. Her brand gained international recognition when the Strawberry Dress became a viral sensation, leading to features in major publications like Vogue and The New York Times.
Famous Fans
The brand has been embraced by celebrities and influencers alike, including:
- Tess Holliday
- Elle King
The Future
Looking ahead, Lirika Matoshi aims to continue expanding its product range while maintaining its commitment to ethical production and whimsical design. The brand seeks to inspire joy and nostalgia through fashion, offering pieces that allow individuals to express their unique style.
