Architectural Femininity from the Caucasus: Materiel Tbilisi’s Quiet Power
Origins and Founding
Materiel Tbilisi was established in 2012 as a contemporary evolution of Georgia’s historic Fashion House Materia, originally founded in 1949. The brand was revitalized by Maia Gogiberidze with the vision of nurturing emerging Georgian designers, transforming Materiel into both a fashion label and a creative incubator. This approach positioned the brand at the forefront of Tbilisi’s burgeoning fashion scene, blending Soviet-era craftsmanship with modern design sensibilities.
Ownership and Leadership
Materiel operates under the leadership of a collective design team, emphasizing collaboration and innovation. This structure has allowed the brand to maintain a dynamic and evolving aesthetic, with each designer contributing unique perspectives while adhering to the brand’s core identity. The collective approach fosters a diverse yet cohesive creative environment, ensuring the brand remains responsive to contemporary fashion dialogues.
Aesthetic and Design Language
Materiel Tbilisi is renowned for its minimalist yet impactful designs, characterized by sharp tailoring, architectural silhouettes, and a restrained color palette. The brand masterfully balances masculine structures with feminine details, creating pieces that exude strength and elegance. Sustainability and ethical production are integral to Materiel’s philosophy, with a focus on responsible sourcing and local manufacturing.
Notable Pieces
- Structured Blazers – Tailored jackets with defined shoulders and cinched waists, exemplifying the brand’s architectural approach.
- Asymmetrical Dresses – Garments featuring unconventional cuts and draping, offering a modern twist on classic silhouettes.
- Wide-Leg Trousers – High-waisted pants that combine comfort with a sleek, elongated profile.
- Layered Coats – Outerwear pieces that play with volume and texture, reflecting the brand’s innovative design ethos.
- Minimalist Jumpsuits – Streamlined one-pieces that merge functionality with refined aesthetics.
Famous Fans
- Gigi Hadid
- Kendall Jenner
- Bella Hadid
- Hailey Bieber
- Rosie Huntington-Whiteley
The Future
Materiel Tbilisi continues to solidify its position on the global fashion stage, celebrated for its commitment to craftsmanship, sustainability, and progressive design. As the brand expands its international presence, it remains dedicated to fostering local talent and preserving the rich cultural heritage of Georgian fashion. Materiel’s future lies in its ability to harmonize tradition with innovation, offering timeless pieces for the modern wardrobe.
