Pretties is a contemporary fashion brand founded by Linda Meltzer, known for its nostalgic yet modern take on the iconic baby tees of the 1990s. Based in Venice Beach, California, Pretties offers a range of lingerie and casual wear, emphasizing playful designs, high-quality fabrics, and local craftsmanship.
Founding and Vision
Linda Meltzer established Pretties after years of working as a music video and film stylist in the early 1990s. Meltzer became obsessed with the tightly fitting, shrunken tops from the 1970s, often found in thrift stores and flea markets. In 1993, she decided to start making her own versions, launching her line called Tease Tee’s. These baby tees quickly gained popularity, appearing on celebrities like Drew Barrymore, Jennifer Aniston, and in the movie Clueless. In 2018, Meltzer rebranded Tease Tee’s to Pretties, expanding the line to include bras, bralettes, and underwear.
Design Philosophy
Nostalgia Meets Modernity
Pretties’ design philosophy is rooted in nostalgia, bringing back the iconic baby tees that defined the 90s fashion scene. Meltzer’s designs blend vintage aesthetics with modern elements, ensuring that each piece feels both timeless and contemporary. The brand’s collections often feature playful patterns, vibrant colors, and flattering silhouettes, making them unique and instantly recognizable.
Quality and Local Craftsmanship
Pretties emphasizes high-quality materials and local craftsmanship. Each piece is made in the Arts District of downtown Los Angeles, supporting local artisans and ensuring meticulous attention to detail. The use of durable fabrics and careful construction methods guarantees that the garments are not only stylish but also long-lasting.
Versatility and Comfort
Pretties designs versatile pieces that can be worn in various settings, from casual outings to lounging at home. The brand’s focus on comfort is evident in the soft, breathable fabrics and easy-to-wear designs. Items like the original baby tee, lace camis, and frilly tanks are crafted to provide both style and ease, making them wardrobe staples for many women.
Product Range
Iconic Baby Tees
The baby tee remains the cornerstone of Pretties’ collection. These shrunken, cropped tops are available in a variety of colors and prints, maintaining their status as a fashion favorite. Modern celebrities like Bella Hadid and Gia Coppola continue to showcase these iconic pieces, reflecting their enduring appeal.
Lingerie and Casual Wear
Pretties also offers an extensive range of lingerie, including bras, bralettes, and underwear. These items are designed with the same playful and nostalgic spirit as the brand’s baby tees. The collection extends to casual wear such as tops, dresses, and skirts, all characterized by their unique design and high-quality craftsmanship.
Cultural Impact
Influence on 90s Fashion Revival
Pretties has played a significant role in the revival of 90s fashion. By reintroducing the baby tee and other retro-inspired pieces, the brand has tapped into the current trend of nostalgic fashion, appealing to both original fans and a new generation of style enthusiasts.
Celebrity Endorsements and Media Presence
The brand has garnered attention from numerous celebrities and fashion influencers, helping to elevate its profile. Appearances in prominent fashion magazines and social media endorsements have further solidified Pretties’ status in the fashion industry.
Future Directions
Looking ahead, Pretties aims to continue expanding its product offerings while maintaining its commitment to quality and local production. The brand plans to explore new designs and materials that align with its playful and nostalgic aesthetic. By staying true to its roots and embracing modern trends, Pretties seeks to inspire a new generation of fashion lovers.
Brands like Pretties
Some brands like Pretties that are featured on Style Encyclopedia are Brandy Melville.
Conclusion
Pretties stands out in the fashion industry for its unique blend of nostalgia and modernity. Founded by Linda Meltzer, the brand offers high-quality, locally crafted garments that celebrate the iconic styles of the 90s. As Pretties continues to grow and innovate, it remains dedicated to providing stylish, comfortable, and versatile clothing that resonates with fashion enthusiasts around the world.
