Founding and Vision
INTL, established by creative director and founder Jason Salstein in 2018, is a contemporary streetwear brand that merges global influences with urban style. Based in New York City, INTL aims to create unique, high-quality apparel that resonates with the modern, cosmopolitan individual. Salstein’s vision for INTL is to offer fashion-forward pieces that reflect the diversity and dynamism of urban life, combining cultural elements from around the world with cutting-edge design.
Design Philosophy
Global Inspiration
INTL’s design philosophy revolves around global inspiration. The brand draws from various cultures and urban environments to create eclectic and innovative pieces. This multicultural approach results in collections that are rich in narrative and visually diverse, appealing to a wide audience of fashion enthusiasts.
Urban Edge
In addition to its global influences, INTL maintains a strong urban edge. The brand focuses on creating streetwear that is both stylish and functional, incorporating modern silhouettes, bold graphics, and high-quality materials. This blend of global inspiration and urban aesthetics defines INTL’s unique place in the fashion landscape.
Famous Pieces
The Iconic Hoodie
One of INTL’s most iconic pieces is the Iconic Hoodie. Known for its bold graphics and comfortable fit, this hoodie embodies the brand’s urban edge and global influences. The Iconic Hoodie is versatile, making it suitable for casual wear and street-style looks, reflecting INTL’s commitment to both style and functionality.
The Statement Jacket
Another standout item is the Statement Jacket. Featuring unique patterns and innovative designs, the Statement Jacket is perfect for those looking to make a fashion statement. This piece highlights INTL’s ability to merge traditional cultural elements with modern streetwear aesthetics, creating a distinctive look that stands out.
Celebrity Endorsements
Influential Fans
INTL has garnered a significant following among celebrities and influencers who appreciate the brand’s innovative and globally-inspired designs. High-profile figures such as A$AP Rocky, Travis Scott, and Billie Eilish have been seen wearing INTL pieces, showcasing the brand’s appeal to trendsetters and tastemakers.
Social Media Influence
The brand also leverages social media to connect with its audience and promote its collections. Collaborations with top fashion influencers help INTL reach a broader audience, highlighting the versatility and uniqueness of its pieces. Influencers often feature INTL clothing in their posts, demonstrating how the brand’s designs can be styled for various occasions and settings.
Product Range
Streetwear Essentials
INTL offers a comprehensive range of streetwear essentials, including hoodies, t-shirts, sweatshirts, and pants. Each piece is designed with a focus on comfort, style, and durability, making them suitable for everyday wear. The brand’s use of bold graphics and unique patterns ensures that every item makes a statement.
Accessories
In addition to clothing, INTL also features a selection of accessories such as hats, bags, and socks. These items are designed to complement the main clothing line, providing customers with a complete, cohesive look. The accessories maintain the same focus on quality and design, ensuring they are both practical and fashionable.
Cultural Impact
Redefining Streetwear
INTL has played a significant role in redefining streetwear by incorporating global influences and urban aesthetics. The brand’s innovative approach has set new standards in the industry, inspiring other designers and influencing fashion trends. INTL’s multicultural perspective and commitment to cutting-edge design have resonated with consumers, promoting a more inclusive and diverse fashion landscape.
Building a Global Community
The brand is dedicated to building a global community around its vision. INTL actively engages with its customers through social media, events, and collaborations, fostering a sense of connection and shared appreciation for globally-inspired fashion. This focus on community helps strengthen INTL’s identity and loyalty among its followers.
Conclusion
INTL stands out in the fashion industry for its innovative designs and global perspective. Since its founding, the brand has consistently delivered high-quality, fashion-forward pieces that resonate with modern, cosmopolitan individuals. With its dedication to blending global influences with urban style, INTL continues to set trends and redefine the standards of contemporary streetwear.
