Lunya: Luxury Sleepwear for the Modern Woman
Origins and Founding
Lunya was founded in 2014 by Ashley Merrill with a mission to redefine sleepwear for modern women. Frustrated by the lack of stylish, functional, and comfortable sleepwear, Merrill set out to create a brand that blends luxury with practicality, offering sophisticated, high-quality pieces designed for rest, relaxation, and effortless style.
Headquartered in Los Angeles, Lunya has quickly become a leader in elevated loungewear, setting new standards for modern, minimalist luxury.
Ownership and Leadership
Ashley Merrill remains the visionary force behind Lunya, ensuring that the brand stays true to its philosophy of innovation, comfort, and timeless design. Her background in entrepreneurship and fashion has allowed Lunya to expand rapidly, earning a devoted following among fashion-conscious women seeking sleepwear that’s as stylish as it is functional.
Aesthetic and Notable Pieces
Lunya is known for its modern, effortless aesthetic, focusing on clean lines, muted color palettes, and high-quality fabrics. The brand prioritizes ease of wear, making each piece both luxurious and practical for sleep, lounging, and even casual daywear.
Signature Pieces
- Washable Silk Sets: Lunya’s most iconic collection, featuring machine-washable silk sleepwear that combines luxury with low maintenance.
- Cozy Cotton Loungewear: Ultra-soft pieces made from organic Pima cotton, designed for maximum comfort without sacrificing style.
- Sleep Masks & Accessories: Elevated silk eye masks and plush accessories that enhance the sleep experience.
- Soft Modal Rompers & Jumpsuits: Versatile, flattering silhouettes that transition seamlessly from sleep to streetwear.
- Relaxed Robes: Plush, oversized robes with functional details like deep pockets and thoughtful draping.
- Lounge Leggings & Shorts: Designed for both comfort and style, these bottoms can be worn at home or styled effortlessly for daytime wear.
Each collection embodies timeless simplicity, making Lunya a staple in luxury loungewear.Legacy and Influence
Lunya has transformed the sleepwear market, proving that luxury and comfort don’t have to be mutually exclusive. By integrating innovative fabrics, minimalist silhouettes, and functional designs, the brand has changed the way women think about what they wear at home.
Its focus on high-quality materials and elevated essentials has positioned Lunya as a pioneer in the luxury loungewear space, influencing a wave of brands that now prioritize both style and practicality.Famous Fans and Cultural Impact
Lunya has gained a cult following among celebrities, influencers, and fashion-forward women who appreciate effortless, modern luxury. Notable fans include Gwyneth Paltrow, Selena Gomez, Hailey Bieber, and Oprah, who have all praised the brand’s sophisticated yet relaxed approach to sleepwear.
With frequent features in Vogue, Harper’s Bazaar, Elle, and The New York Times, Lunya continues to be a leading name in contemporary luxury sleepwear, setting the tone for the future of elevated loungewear.The Future of Luxury Loungewear
Lunya embodies the evolution of sleepwear, offering timeless, functional pieces that redefine how we dress for rest and relaxation. From machine-washable silks to organic cotton sets, the brand continues to set the standard for modern, effortless luxury.
With its focus on high-end materials, thoughtful design, and versatile wearability, Lunya proves that looking chic doesn’t stop when the day ends—it continues into the night.
