The beach just got a little bit more Yeehaw. For Spring/Summer 2025, the swimwear scene is taking cues straight from the dusty trails of the Wild West. Think: bandana prints, denim textures, rodeo-ready fringe, and a splash of rhinestone glamour. Cowgirl-inspired bikinis, fringe-trimmed coverups, and denim swim styles are dominating swimwear this season—here are the best Western swim brands to shop now.
Frankies Bikinis x Bella Hadid: Cowgirl Spring Dreams
No brand has leaned harder into the Western revival than Frankies Bikinis, who teamed up with Bella Hadid for the ultimate “Cowgirl Spring” moment. Shot on a sun-drenched ranch, this dreamy collection includes:
- Gingham lace-trimmed minis
- Embroidered lounge sets
- Suede and denim swimsuits complete with belt buckle accents and gemstone details
- Bandana-printed linings featuring custom Bella-designed illustrations
Price Range: $90–$250
Where to Shop: frankiesbikinis.com
Vibe: Feminine, nostalgic, ranch-core fantasy
Same Los Angeles: Western Meets Jet-Set Glam
Known for its glossy, editorial-friendly swimwear, Same Los Angeles is dipping into desert cowgirl territory this season. Look for:
- Metallic western boots paired with high-cut one-pieces in campaign visuals
- Earth-tone hues like bone, rust, and dusty blue
- Fringe-trimmed sarongs and bronco-ready bandeaus
This label keeps things elevated with luxe Italian fabrics and architectural silhouettes that feel just as appropriate for Marfa as they do for Malibu.
Price Range: $150–$400
Where to Shop: samelosangeles.com
Vibe: Editorial cowgirl with Rodeo Drive polish
L’AGENCE Swim: Sophisticated Western for the Jet Set
Luxury label L’AGENCE recently expanded into swimwear, and their Spring 2025 line hints at the Western trend in a subtle, elevated way:
- Denim-inspired blues and raw-edge detailing
- Clean lines and belted waists that echo classic Western silhouettes
- Gold hardware reminiscent of vintage rodeo buckles
Paired with linen resortwear and oversized hats, L’AGENCE brings a grown-up take to the trend—think Dallas socialite on a Tulum getaway.
Price Range: $250–$600
Where to Shop: lagence.com
Vibe: Luxe cowgirl, understated and effortlessly chic
Darlin: Indie Label with a Wild Spirit
A breakout name in the Western swimwear niche, Darlin was made for this moment. This indie brand leans all the way into the Americana aesthetic, with:
- Hand-drawn Western graphics
- Fringe bikini tops and horseshoe hardware
- Rodeo-ready campaign shoots set in dusty fields and dive bars
Every drop feels intimate and limited, making Darlin a go-to for fashion girls who want that cool, “where’d you get that?” factor.
Price Range: $80–$180
Where to Shop: shopdarlin.com
Vibe: Desert-drenched, boot-stompin’ swimwear with soul
Giddy Up, It’s Beach Season
Whether you’re sipping spicy margaritas poolside or heading to Stagecoach afterparty dips, these Western-inspired swim collections offer a fresh, playful take on classic summer style. Dust off your cowboy hat—this season, the surf is going southwest.
