This season’s It color isn’t bold or flashy—it’s buttery. From mellow lemon to sun-drenched pastel, butter yellow is dominating Spring/Summer 2025 in a soft, luxurious wave. Designers across every tier are embracing this quietly striking hue in elevated knits, tailored separates, and accessory statements. Whether it’s a silk mule at Bottega Veneta or a terry mini from Los Angeles Apparel, this shade is everywhere—and it looks good on everyone. We’ve rounded up the standout butter yellow pieces from designer to contemporary so you can shop the trend while it’s still golden.
Toteme Average Price $700
Reformation Average Price $225
Chloe Average Price $2,065
COS Average Price $167
Bottega Veneta Average Price $2,206
Frankies Bikinis Average Price $108
KHAITE Average Price $1,822
Love Bonito Average Price $50
Retrofete Average Price $594
Los Angeles Apparel Average Price $51
Ralph Lauren Average Price $557
Butter yellow might be subtle, but its impact is anything but. The SS25 runways proved that this mellow hue works across every fabric, silhouette, and style aesthetic—from Toteme’s refined tailoring to Retrofête’s party-ready dresses. Whether you’re dressing for vacation, cocktails, or just want to soften up your closet, this is the shade to invest in now. Scroll, shop, and don’t be afraid to lean into the sunshine—it’s officially your color of the season.
